# Colorfully Serene Catalogs The Aizel SS13 Lookbook Showcases Elegant Urban Ensembles By Meghan Young | Published 2013-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aizel-ss13 References: [fashionising](http://www.fashionising.com/lookbook/b--aizel-ss-13-look-book-54074.html) The [spring and summer season](https://www.trendhunter.com/trends/reformation-spring-2025) can be whatever a girl wants it to be as the Aizel SS13 lookbook shows. Whether it is [colorful and elegant](https://www.trendhunter.com/trends/vowels-1) or chic and sporty, the fashion label offers a variety of outfits for every day of the week. Granted, the one thing that they all have in common is a [sophisticated vibe](https://www.trendhunter.com/trends/stein) that is more polished than some women may want, especially since punk is making a strong comeback. The Aizel SS13 lookbook revolves around a serene city photoshoot. Proving that every piece is perfect for an urban lifestyle, it embraces the Parisian lifestyle of fun and fashion in a gorgeous way. From scalloped shirts to bright green gowns, the collection is flawless. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Urban Fashion:** There is a disruptive innovation opportunity to create a fashion line that combines vibrant colors with urban aesthetics, catering to young urban dwellers. - **Sophisticated Punk Style:** There is a disruptive innovation opportunity to create a fashion line that blends refined and polished designs with edgy punk elements, appealing to fashion-forward individuals. - **Scalloped Shirt Trend:** There is a disruptive innovation opportunity to create a line of clothing that features scalloped details on shirts, offering a unique and feminine twist to traditional tops. ### Where This Applies - **Fashion Retail:** Fashion retailers can tap into the colorful urban fashion trend by incorporating vibrant and edgy designs into their collections. - **Photography:** Photography studios can offer urban-themed photoshoots that capture the essence of city life and showcase fashion in a chic and sophisticated way. - **Clothing Manufacturing:** Clothing manufacturers can capitalize on the scalloped shirt trend by producing garments with intricate scallop detailing, catering to consumers seeking unique and feminine fashion pieces. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)