# Coffee-Based Face Masks The Reusable AirX is Touted as the World's First-Ever Coffee Mask By Laura McQuarrie | Published 2020-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/airx References: [sprudge](https://sprudge.com/airx-is-the-worlds-first-coffee-mask-and-it-actually-looks-kinda-good-163063.html) & [shoex.net](https://shoex.net/khau-trang-ca-phe-goi-5-san-pham-nau.html) ShoeX is introducing its [AirX](https://www.trendhunter.com/trends/protective-smartphone-case) [reusable face mask](https://www.trendhunter.com/trends/everlast-eye-mask) as a first-of-its-kind design made from coffee. Tons of medical waste is being generated with one-time use face masks and as people are looking to wear non-medical protection in public, the waste only has the potential to increase. The AirX face mask boasts a design that's vegan, biodegradable and antimicrobial—it has received AATCC 100 certification, meaning that it meets the textile industry’s standard for antimicrobial fabric performance in the United States. The mask itself is made with coffee yarn and it is used with a [biodegradable air filter insert](https://www.trendhunter.com/trends/home-compostable-coffee-cups) that is made with silver nanotechnology and coffee that's meant to be replaced about every 30 days. Next, ShoeX has plans to launch N95 reusable coffee masks in response to the demand for these protective products. Image Credit: ShoeX ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Reusable Face Masks:** Disruptive innovation opportunity: Develop innovative and sustainable materials for reusable face masks. - **Coffee-based Products:** Disruptive innovation opportunity: Explore the use of coffee-based materials in various industries beyond face masks. - **Antimicrobial Fabrics:** Disruptive innovation opportunity: Create new antimicrobial fabric technologies for increased protection and sustainability. ### Where This Applies - **Fashion Industry:** Disruptive innovation opportunity: Incorporate coffee-based materials into sustainable fashion products. - **Healthcare Industry:** Disruptive innovation opportunity: Improve the design and functionality of reusable face masks for healthcare professionals. - **Textile Industry:** Disruptive innovation opportunity: Develop new antimicrobial fabric solutions for various textile applications. ## Related on Trend Hunter - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Upcycled Coffee By-Products](https://www.trendhunter.com/trends/kaffe-bueno.md) - [Facemask Upcycling Initiatives](https://www.trendhunter.com/trends/upcycled-facemasks.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Wearer-Analyzing Respirators](https://www.trendhunter.com/trends/ebcare-mask.md) - [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md)