# Iridescent Leather Sneakers The Release of These New Airwalk Sneakers Breaks the Brand's Hiatus By Riley von Niessen | Published 2017-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/airwalk References: [highsnobiety](http://www.highsnobiety.com/2017/04/13/airwalk-one-sneakers-release-date/) & [colette.fr](http://www.colette.fr/catalogsearch/result/?q=airwalk) Airwalk, a footwear company that's based out of Englewood, Colorado, recently released four fresh colorways of a former model that was dubbed 'The One.' The sneakers stay true to the classic silhouette, and feature Airwalk's unique logo on the sides of the uppers. Although there's more traditional-looking colorways available, like red and navy, the most interesting pair is made from a patented [iridescent leather](https://www.trendhunter.com/trends/copper-egg). Due to its use of the unconventional material, the sneakers have a futuristic edge to them, as they look as though they were constructed from [shiny silver](https://www.trendhunter.com/trends/summit-whitemetallic-silver). The tongues of the sneakers feature Airwalk's branding as well, and all of them have [classic white soles](https://www.trendhunter.com/trends/air-max-90-usa) to split up the simplistic colorways a little. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Iridescent Sneakers:** Opportunity for disruptive innovation in the footwear industry by utilizing unconventional materials and futuristic design. - **Classic Silhouette:** Disruptive innovation opportunity to modernize traditional footwear designs while maintaining their timeless appeal. - **Brand Revivals:** Opportunity for disruptive innovation in breathing new life into established brands through fresh releases and creative marketing strategies. ### Who This Affects Most - **Footwear:** Opportunity for disruptive innovation in the footwear industry by incorporating unconventional materials, modernizing designs, and creating unique branding experiences. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by combining classic silhouettes with futuristic elements and creating new trends in footwear. - **Marketing and Advertising:** Opportunity for disruptive innovation in the marketing and advertising industry by reviving established brands, generating buzz through limited releases, and leveraging nostalgia. ## Related on Trend Hunter - [Iridescent Fall-Ready Sneakers](https://www.trendhunter.com/trends/olive-flak.md) - [Iridescent Trail Running Sneakers](https://www.trendhunter.com/trends/the-xt4-og.md) - [Iridescent Summer-Ready Sneakers](https://www.trendhunter.com/trends/shox-tl-2.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Leather Overlapping Retro Sneakers](https://www.trendhunter.com/trends/air-exploraid.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Metallic Silver-Tinged Sneakers](https://www.trendhunter.com/trends/1-low-method-of-make-v3.md)