# Debonair Video Chat Spokesmen Airtime 'The Best Internet You Ever Had' is Smooth and Charming By Katherinev123 | Published 2012-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/airtime-the-best-internet-you-ever-had References: [adage](http://adage.com/article/digital/airtime-promises-internet-video/236062/) & [https](http://https//www.airtime.com/) The Airtime 'The Best Internet You Ever Had' campaign is the latest effort by Sean Parker and Shawn Fanning, the founders of the peer-to-peer video chat service Airtime, to promote the application's features and usability. Created by San Francisco-based studio Portal A, the campaign features a [faux spokesman](https://www.trendhunter.com/trends/humva) by the name of Buckley Rivington, who uses a lot of smooth-talking charm to fill the audience in on the features and benefits of using Airtime, such as how it allows people to video call their [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) friends, as well as strangers. The commercial is filled with a couple [celebrity cameos](https://www.trendhunter.com/trends/call-of-the-mustaches), including Kurt Russell -- not that Airtime is new to celebrity endorsement. According to AdAge, past celeb endorsements have come from Alicia Keys, Jim Carrey, Snoop Dog, Jimmy Fallon and more. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Disruptive innovation opportunity: Brands can leverage the popularity and influence of celebrities to promote their products or services. - **Peer-to-peer Video Chat:** Disruptive innovation opportunity: Developing advanced peer-to-peer video chat platforms that offer unique features and seamless user experiences. - **Social Media Integration:** Disruptive innovation opportunity: Creating platforms that seamlessly integrate with popular social media networks to enhance user connectivity and communication. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Exploring new and creative ways to engage consumers through unique advertising campaigns featuring celebrities or influencers. - **Communication Technology:** Disruptive innovation opportunity: Developing innovative peer-to-peer video chat solutions that cater to the evolving communication needs of individuals and businesses. - **Social Networking:** Disruptive innovation opportunity: Enhancing social networking platforms by integrating video chat functionality, allowing users to connect and communicate more effectively. ## Related on Trend Hunter - [Actor-Mimicking Programmed Ads](https://www.trendhunter.com/trends/chatgpt.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Laid-Back Barbershop Ad Campaigns](https://www.trendhunter.com/trends/the-shop-lineup.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [Heartthrob Beef Jerky Campaigns](https://www.trendhunter.com/trends/bury-the-beef-campaign.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Real-Time Video Matching](https://www.trendhunter.com/trends/call-me-maybe.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md)