# Delayed Flight Vending Machines Kit-Kat's Airport Vending Machine Rewards Travelers with Candy By Ell Smith | Published 2018-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/airport-vending-machine References: [psfk](https://www.psfk.com/2018/05/kit-kat-vending.html) & [kitkat](https://www.kitkat.com/) Airports aren't always synonymous with customer satisfaction, but Kit-Kat is hoping to change that with its new [airport vending machine](https://www.trendhunter.com/trends/novel-robotic-vending-machine), which offers a free candy bar to those experiencing a flight delay. Chocolate makes everything better, and Kit-Kat is capitalizing on that fact with this unique experience at the São Paolo airport. The candy bars are reserved for those experiencing a flight delay and consumers must scan their boarding passes in the machine in confirm that their flight is on the delayed list. Following this confirmation, the machine will dispense a chocolate bar, offering consumers a little reward for their patience. This marketing effort serves as an extension of the brand's "[Have a Break" campaign](https://www.trendhunter.com/trends/auto-replybreak), which has been famously active for over 60 years. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Airport Vending Machines:** Opportunity for airlines and airports to enhance customer satisfaction by offering unique vending machine experiences. - **Flight Delay Rewards:** Opportunity for brands to provide incentives to travelers experiencing flight delays. - **Branded Marketing Extensions:** Opportunity for brands to extend their marketing campaigns and offer unique experiences to consumers. ### Who This Affects Most - **Travel & Hospitality:** Opportunity for travel and hospitality industry to enhance customer experience and differentiate themselves from competitors. - **Confectionery:** Opportunity for confectionery industry to connect with customers in unique and memorable ways. - **Advertising & Marketing:** Opportunity for advertising and marketing industry to develop creative campaigns that resonate with consumers. ## Related on Trend Hunter - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Smart Vending Machines](https://www.trendhunter.com/trends/smart-vending-machines.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md)