# Real-Time Airline Ads These United Airlines Ads Aim to Debunk Airport Travel Myths By Mary Van Puymbroeck | Published 2017-07-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/airport-travel-myth References: [psfk](https://www.psfk.com/2017/07/united-airlines-taxi-ads-show-passersby-live-travel-times-to-the-airport.html) & [creativity-online](http://creativity-online.com/work/united-airlines-taxi-tops/52199) This advertising campaign from [United Airlines](https://www.trendhunter.com/trends/live-radar-maps) hopes to debunk the airport travel myth that it is faster for New Yorkers to get to [JFK](https://www.trendhunter.com/trends/airport-shop) airport than Newark. In 2015, United Airlines stopped flying out of JFK airport. Unfortunately for United, many New Yorkers have the misconception that it is faster to get to JFK than Newark. To help debunk this airport travel myth, United placed [billboards that post real-time travel times](https://www.trendhunter.com/trends/pizza-pizza-4) on the roof of taxis. Currently, there are 125 taxis driving around New York with these billboards on top of them. Each has a GPS unit that updates the estimated time based on location and traffic conditions. By challenging this myth, United may be able to regain ground it has lost by dissolving its relationship with JFK. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Real-time Travel Ads:** United Airlines uses real-time travel ads to debunk misconceptions about airport travel. - **Personalized Advertising:** Taxis equipped with GPS units offer personalized ads based on location and traffic conditions. - **Data-driven Marketing:** United Airlines leverages data from GPS units to optimize advertising effectiveness. ### Industries Being Reshaped - **Transportation:** Real-time travel ads have the potential to disrupt the transportation industry by challenging common misconceptions and promoting alternative routes. - **Advertising:** The use of GPS-equipped taxis for personalized advertising opens up new opportunities for targeted marketing campaigns. - **Airline:** Data-driven marketing strategies can help airlines like United regain market share and improve customer perception. ## Related on Trend Hunter - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Text Message Aircraft Updates](https://www.trendhunter.com/trends/live-radar-maps.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Upgraded Airlines Mobile Apps](https://www.trendhunter.com/trends/airlines-mobile-app.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Airport Commuting Programs](https://www.trendhunter.com/trends/lyft-and-united.md) - [Rideshare Airport Shuttle Services](https://www.trendhunter.com/trends/uber-shuttle-routes.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Geo-Targeted Beauty Campaigns](https://www.trendhunter.com/trends/its-a-10-haircare.md)