# Mattress-Advertising Airport Lounges This Airport Seating Lounge Provides Ultra-Comfortable Seats By Laura McQuarrie | Published 2016-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/airport-lounge References: [en.rocketnews24](http://en.rocketnews24.com/2016/08/16/flying-out-of-narita-airport-dont-miss-its-awesome-departure-area-mattress-soft-sofas/) & [nishikawasangyo.co.jp](http://www.nishikawasangyo.co.jp/) At Terminal 2 inside Narita Airport in Tokyo, Japan, travelers have the chance to get extremely comfortable at a unique airport lounge courtesy of mattress brand [Tokyo Nishikawa](https://www.trendhunter.com/trends/the-matcha-cake). Although Tokyo Nishikawa is a producer of mattresses, seating is the focus of the 'Narita Sky Lounge Wa.' The same supportive technology that's used in its signature Air mattress is what powers the ultra-comfortable seats that are set up in the airport lounge, effectively creating an advertisement for its mattresses without having to take up the space required for a few full-sized beds. Even so, the generously sized seats provide ample room for people to spread out and take a nap. Airports have become popular destinations for [branded stations](https://www.trendhunter.com/trends/dyson-intransit-experience) of this kind, particularly because they are the perfect place to provide interest for a curious and captive audience. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Airport Lounge Branding:** There is an opportunity for mattress brands to create unique and comfortable airport lounges as a form of advertising. - **Seating Innovation:** The use of supportive mattress technology in airport lounge seating presents an opportunity for disruptive innovation in the seating industry. - **Branded Stations:** Airports are becoming popular destinations for branded stations, creating opportunities for various industries to engage with a captive audience. ### Sectors Adopting This - **Mattress:** Mattress companies can leverage airport lounge branding to advertise their products in a unique and comfortable setting. - **Seating:** The application of supportive mattress technology in airport lounge seating opens up opportunities for innovation in the seating industry. - **Advertising:** Branded stations in airports provide a captive audience for various industries to engage with and promote their products or services. ## Related on Trend Hunter - [Airport Sleep Stations](https://www.trendhunter.com/trends/airport-dimensions.md) - [Hotel-Grade In-Flight Mattresses](https://www.trendhunter.com/trends/air-france-and-sofitel.md) - [Airport Lounge Seating](https://www.trendhunter.com/trends/wood-islands.md) - [Public Airport Seating Designs](https://www.trendhunter.com/trends/gateway-collection.md) - [High-Performance Travel Seating](https://www.trendhunter.com/trends/departures-seating.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md) - [Retailer-Branded Airport Lounges](https://www.trendhunter.com/trends/the-upgrade-lounge.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md)