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# Airport Code Murals
Delta and Artist Celyn Brazier Artfully Reimagined 133 Airport Codes

By Laura McQuarrie | Published 2017-08-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/airport-codes
References: [psfk](https://www.psfk.com/2017/08/delta-campaign-artfully-reimagines-airport-codes-brooklyn.html)

For the purposes of highlighting its global network, Delta had the artist Celyn Brazier illustrate 133 airport codes on a mural in Brooklyn.

The vibrant piece of wall art represents all of the destinations that the airline serves from New York, with LAX identified by an easy-to-recognize icon like the [Hollywood](https://www.trendhunter.com/trends/lego-hollywood-sign) sign. To promote the mural, Delta launched a special [Snapchat](https://www.trendhunter.com/trends/cinderella-castle-mural) filter, as well as a shoppable [Facebook](https://www.trendhunter.com/trends/facebook-verified) post, an online web shop and even a scavenger hunt – all of which target hyperconnected young social media users and travel enthusiasts.

Earlier this summer, Delta also set up the #DeltaDatingWall, which made it possible for online dating app users to capture fun photos of themselves in unique settings without actually having to travel anywhere.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 66% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Airport Code Art:** Opportunity for airlines to embrace artistic branding and engage customers using airport codes as a visual tool.
- **Social Media Promotion:** Opportunity for businesses to leverage popular social media platforms for targeted advertising and engagement.
- **Virtual Photo Opportunities:** Opportunity for brands to create unique virtual experiences for customers and promote their products/services.

### Sectors Adopting This

- **Airlines:** Airlines can use artwork and visual branding to differentiate themselves and connect with customers using social media and innovative advertising.
- **Art and Design:** Brands can collaborate with artists to create unique pieces of visual art as a way to promote their products or services.
- **Virtual Reality:** Opportunity for companies to explore the use of virtual reality technology for creating immersive and interactive experiences for customers.

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