# Multi-Sensory Airport Bars Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More By Laura McQuarrie | Published 2017-03-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/airport-bar References: [eventmagazine](http://www.eventmagazine.co.uk/ballantines-creates-multi-sensory-bar-airport-activations/brands/article/1428178) & [ballantines](http://www.ballantines.com/en) Across three airports in France, [Ballantine's](https://www.trendhunter.com/trends/ballantines-sweet-blend) is now showing off [multi-sensory airport bar activations](https://www.trendhunter.com/trends/hichew-getaway-mix-layover) that offer a place for travelers to taste the brand's Hard Fired scotch whiskey and connect their phone for charging. The Ballantine's Hard Fired bar stations level up the ordinary [whiskey-tasting experience](https://www.trendhunter.com/trends/spot-the-stag) with a charred bar that boasts the smell of smoke and vanilla, which are some of the same notes that can be found in the drink. The wood panels of the bar also help the brand tell the story of how Ballantine’s Hard Fired gets its distinctive flavor from the use of double-charred barrels. To give travelers passing through the airport another reason to be lured into the tasting experience, the multi-sensory Hard Fired bar from Ballantine's also boasts cables to "Fire Up Your Phone." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Multi-sensory Airport Bars:** Opportunity for airports to create unique and immersive bar experiences for travelers. - **Charred Bar Activations:** Potential for brands to use sensory cues like smell and texture to enhance product experiences. - **Phone-charging Bar Stations:** Demand for convenient charging solutions presents opportunities for bars to attract customers. ### Sectors Adopting This - **Hospitality:** Hotels, restaurants, and bars can adopt multi-sensory activations to enhance guest experiences. - **Beverage:** Alcohol brands can utilize immersive tasting experiences to engage consumers and highlight unique flavors. - **Technology:** Companies in the tech industry can create innovative charging solutions for various public spaces. ## Related on Trend Hunter - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Airport Whiskey Pop-Ups](https://www.trendhunter.com/trends/house-of-suntory-and-lotte.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md) - [Luxury Whisky Boutiques](https://www.trendhunter.com/trends/west-coast-flagship.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md)