# Conveyor Belt Advertising Airport Baggage Carousel as Marketing Medium for Bojangles By Jacob Courtade | Published 2009-05-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/airport-advertising-baggage-carousel-used-as-marketing-medium References: [adweek.blogs](http://adweek.blogs.com/adfreak/2009/05/bojangles-cooks-up-baggage-carousel-oven.html) Common practice for most after getting off a long flight involves the trek down to the [baggage claim area](https://www.trendhunter.com/trends/baggage-claim-mirrors) and the inevitable wait for your bag (with its handle broken off). This means there are often 100+ pairs of eyeballs staring at an empty belt for half an hour. The [clever ad firm](https://www.trendhunter.com/trends/believe-campaign) representing [Bojangles](https://www.trendhunter.com/trends/big-bo-box-lineup) restaurants decided to leverage this opportunity. They designed the baggage doorway to look like an oven, and applied printed images of food to the belt. Check out the photo to see the clever result. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What Makes This Trend Stand Out - **Airport Advertising:** Opportunities exist for businesses to utilize airports and their infrastructure as advertising mediums. - **Contextual Advertising:** Contextual advertising, especially in highly trafficked areas, creates memorable experiences and increases brand recognition. - **Innovative Marketing Techniques:** Innovative marketing techniques that take advantage of unexpected opportunities and locations can create unique experiences for customers and increase brand value. ### Sectors Adopting This - **Advertising:** Opportunities for advertising firms to leverage mediums in unexpected locations for their clients. - **Restaurant and Food Service:** Restaurants and food service companies can create unique promotional experiences for their brands using creative marketing techniques. - **Travel and Tourism:** Travel and tourism industries can work with advertising firms to create memorable experiences for flyers through inventive marketing techniques. ## Related on Trend Hunter - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Saucy High-Definition Screen Campaigns](https://www.trendhunter.com/trends/highdefinition-screen.md) - [Drive-Thru Conveyor Belts](https://www.trendhunter.com/trends/mcdonalds-drive-thru.md)