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# Smart Over-Ear Headphones
Apple's 'AirPod Max' Headphones Boast Similar Features to AirPods

By Riley von Niessen | Published 2020-12-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/airpods-max
References: [engadget](https://www.engadget.com/apple-airdpods-studio-announced-specs-pricing-133623490.html) & [apple](http://apple.com/?fkjgdf)

After the successful release of its AirPods, [Apple](https://www.trendhunter.com/trends/apple-airpods-pro) is expanding its range of audio gear with the introduction of '[AirPods Max.](https://www.trendhunter.com/trends/mu7)'

The [over-ear headphones](https://www.trendhunter.com/trends/overear-headphones1) offer effective noise-cancellation and a more immersive sound but also combine some of the key features from the AirPods. This includes hands-free access to the company's smart assistant Siri, and other smart features that makes it easy for users to answer calls, get directions, change songs and volume levels, and more. AirPods Max also offers adaptive EQ and audio, providing a personalized listening experience that responds to the environment. Apple has increased the battery life for the updated design as well, allowing for 20 hours of use on a single charge.

Image Credit: Apple

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 62% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Smart-headphone-technology:** The introduction of features from smart devices in headphone technology allows for more streamlined and hands-free access, and opens opportunities for increased device compatibility.
- **Adaptive-audio-technology:** Headphone technology that adapts to the environment and user preferences creates personalization opportunities in the audio equipment market.
- **Over-ear-headphone-trend:** The increased demand for over-ear headphones can create opportunities for new product innovations in this category.

### Where This Applies

- **Audio-equipment:** The evolution of audio equipment features represents disruptive innovation opportunities in this market, specifically for companies that prioritize hands-free and adaptive features.
- **Consumer-electronics:** The integration of headphone technology into smart devices proves that the consumer electronic space is ripe for new products with expanded features.
- **Technology:** The Smart Headphone Technology trend is indicative of broader technological integration in everyday items, presenting opportunities for developers to innovate across multiple industries.

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