# Retro Smartphone Acoustics Bang & Olufsen's Airplay Speaker is Made for the Apple iPhone By Meghan Young | Published 2011-11-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/airplay-speaker References: [gizmodo](http://gizmodo.com/5859685/bang--olufsens-new-airplay-speaker-likes-music-picnics-and-walks-on-the-beach) & [wirelessgoodness](http://www.wirelessgoodness.com/2011/11/14/bang-olufsens-beolit-12-speaker-brings-a-retro-look-to-apple-airplay/) The Airplay Speaker offers yet another example of tech companies indulging in a little bit of a throwback design spell. This simple and quaint sound system for the [Apple](https://www.trendhunter.com/trends/d32) [iPhone](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology) features a retro aesthetic that will surely appeal to those looking for a nostalgic addition to their homes. Brought to us by [Bang & Olufsen](https://www.trendhunter.com/trends/beosound-a5), the Airplay Speaker goes in a pretty surprising direction despite the demand for vintage-like products. Bang & Olufsen is known for AV tech that all but screams luxury and affluence. Of course, it is always good to have a bit of diversity. The Airplay Speaker boasts a perforated grill that embraces the Beolit 12. Paired with a convenient leather handle, the Airplay Speaker looks like a wicker basket. Equipped with Wi-Fi capabilities, it is compatible with iOS devices and computers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 31% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Retro Sound Systems:** Designing vintage-looking sound systems with modern capabilities and features. - **Nostalgic Technology:** Incorporating retro designs into modern technology products for added appeal. - **Wireless Vintage Audio:** Creating wireless audio devices with throwback designs and aesthetics. ### Who This Affects Most - **Consumer Electronics:** Opportunity for electronics companies to create new products that blend modern technology with vintage designs. - **Home Decor:** Designers and retailers can incorporate retro audio equipment into home decor for added style and nostalgia. - **Luxury Goods:** Companies that specialize in luxury products have an opportunity to create high-end retro audio equipment with modern features. ## Related on Trend Hunter - [Basket-Resembling Premium Speakers](https://www.trendhunter.com/trends/beosound-a5.md) - [Retro Sound Systems](https://www.trendhunter.com/trends/d32.md) - [Phone Charger-Infused Speakers](https://www.trendhunter.com/trends/phone-chargerinfused-speaker.md) - [Modernized Retro Speakers](https://www.trendhunter.com/trends/the-memory.md) - [Retro-Style Tabletop Speaker](https://www.trendhunter.com/trends/nattbadd-bluetooth.md) - [Connected Retro Design Speakers](https://www.trendhunter.com/trends/ruark-r140-sound-system.md) - [Stylish Low-Tech Sound Systems](https://www.trendhunter.com/trends/frame-sound.md) - [Angular Bluetooth Stereo Speakers](https://www.trendhunter.com/trends/bluetooth-stereo-speaker.md) - [Wireless Harmonious Modern Speakers](https://www.trendhunter.com/trends/beolab-8.md)