# Matress-Like Airline Seats JetBlue & Mattress Startup Tuft & Needle Created Business Class Seats By Laura McQuarrie | Published 2021-02-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/airline-seats References: [fastcompany](https://www.fastcompany.com/90601533/jetblues-new-seats-are-like-mattresses-for-your-butt) & [jetblue](https://www.jetblue.com/) In the confines of an airplane, there's a limited amount of space to work with but [JetBlue](https://www.trendhunter.com/trends/jetblue-mint-amenity-kit) wants those in its Mint business class to be as comfortable as possible in its airline seats. JetBlue worked with mattress startup [Tuft](https://www.trendhunter.com/trends/percale-sheets) & [Needle](https://www.trendhunter.com/trends/chunky-knit-weighted-blanket) to create innovative seating solutions that can recline completely flat and offer an experience that rivals the level of comfort that mattresses at home provide. Available on select routes only, Mint is the airline's premium offering and JetBlue has partnered with many different companies to enhance aspects of the inflight experience. For example, JetBlue also offers vintage-inspired noise-reducing headphones with Master & Dynamic and curated amenity kits from the wellness brand Wonderfuel. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Airline Comfort Innovation:** Airline companies can partner with companies in the comfort industry to create innovative seating solutions that can replicate the comfort of mattresses at home. - **Premium Airline Offerings:** More airline carriers may offer a premium class to compete with competitors with unique amenities and benefits. - **Airline Partnerships:** Airlines may develop strategic partnerships with companies in different industries to enhance aspects of the in-flight experience. ### Where This Applies - **Mattress Industry:** Mattress companies can partner with airlines to create custom seat designs that enhance the in-flight experience by providing maximum comfort during long haul flights. - **In-flight Entertainment Industry:** Companies creating amenity kits and inflight entertainment systems can partner with airlines to provide unique and curated experiences that cater to passengers in premium class. - **Noise Reduction Technology Industry:** Companies that specialize in noise-reducing headphones or earphones can collaborate with airlines to provide passengers with the best audio experience while minimizing potential disturbances during flights. ## Related on Trend Hunter - [Hotel-Grade In-Flight Mattresses](https://www.trendhunter.com/trends/air-france-and-sofitel.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Premium Skincare Airplane Kits](https://www.trendhunter.com/trends/jetblue-mint-amenity-kit.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md) - [Entirely Business Class Aircrafts](https://www.trendhunter.com/trends/aisle-class.md) - [Elevated Airline Seating Updates](https://www.trendhunter.com/trends/delta-cabin-interiors.md) - [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md) - [Opulent Airline Kits](https://www.trendhunter.com/trends/hawaiian-airlines-1.md) - [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md)