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# Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s

By Amelia Roblin | Published 2015-04-01 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/airline-seating
References: [blog.westjet](http://blog.westjet.com/smartseats-best-way-board-plane/) & [studiom](http://www.studiom.tv/)

Imagine if airline seating were redesigned as mobile recliners that moved freely from the airport waiting room, through the gangway and into the cabin. [WestJet](https://www.trendhunter.com/trends/westjet-parents-wishlist) #SmartSeats have been announced in a new commercial, enabling passengers to settle in the moment that they arrive at their gates. However, as convenient as the idea is, disorder arrises when the individual pairs of motorized chairs go into automatic drive.

Rest assured that the Canadian carrier will not set your seat on a crazy course through the terminal, for this [wheeled airline seating](https://www.trendhunter.com/trends/seatonwheels) idea is actually a prank. Timed for release on [April Fool's Day](https://www.trendhunter.com/trends/innocean-berlin), this video presents the humorous backfiring of an attempt to make the company's consumers more comfortable. Studio M's strategy is a clever one, demonstrating that WestJet is constantly dreaming up ideas to please its flyers––both by practical means and through practical jokes.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 22% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks)

## Key Themes

### What Makes This Trend Stand Out

- **Mobile Reclining Airline Seats:** There is an opportunity to redesign airline seating as mobile recliners, offering passengers a more comfortable and convenient experience.
- **Automatic Drive Seating:** The concept of airline seats with automatic drive capabilities could revolutionize the boarding process and improve efficiency.
- **Humorous Marketing Campaigns:** Companies can explore humorous marketing campaigns like WestJet's prank video to engage and entertain their customers.

### Sectors Adopting This

- **Airlines:** Airlines can consider implementing mobile reclining seats and automatic drive capabilities to enhance the passenger experience.
- **Furniture Manufacturing:** Furniture manufacturers can explore opportunities to design and produce mobile reclining airline seats that offer both comfort and functionality.
- **Marketing and Advertising:** The marketing industry can leverage humor and creativity to create engaging campaigns that capture the attention of consumers.

## Related on Trend Hunter

- [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md)
- [Airplane-Friendly Wheelchairs](https://www.trendhunter.com/trends/airchair-wheelchair.md)
- [High-Performance Travel Seating](https://www.trendhunter.com/trends/departures-seating.md)
- [Cheeky Ocean-Renaming Campaigns](https://www.trendhunter.com/trends/canadien-ocean.md)
- [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md)
- [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md)
- [Accessible Airline Seats](https://www.trendhunter.com/trends/airline-seat.md)
- [Space Travel-Inspired Chair Designs](https://www.trendhunter.com/trends/aerospace-seat-spn01.md)
- [Autonomous Airport Mobility Chairs](https://www.trendhunter.com/trends/whill-is.md)