# Creative Airline Meal Aesthetics Virgin Atlantic Taps Two Times Elliott for a Whimsical Identity By Kalin Ned | Published 2019-03-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/airline-meals References: [behance.net](https://www.behance.net/gallery/74381881/Virgin-Atlantic) & [2xElliott](http://www.2xElliott.co.uk) To spotlight its new airline meal feature, [Virgin Atlantics](https://www.trendhunter.com/trends/virgin-atlantic-1) commissions London-based creative agency Two Times Elliott. As dishes on flights are often met with an unimpressed smirk, a branding venture like this can go a long way to shifting traditional passenger believes. The product that Virgin Atlantics seeks to highlight with this aesthetically pleasing [airline meal campaign](https://www.trendhunter.com/trends/taste-our-world) is its [first class pre-order service](https://www.trendhunter.com/trends/premium-inflight-beverage) which is aptly named 'Cloud Nine.' Two Times Elliott took an incredibly playful approach to draw consumer attention and confirm the quality of the new service. The design studio produced whimsical images of available airline meals —this includes dishes like sushi, pasta, soups, salads, and even ice creams, and intertwined them with playful cloudy embellishments. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Aesthetic Branding:** Opportunity for companies to use creativity and visually appealing designs to enhance consumer perception of their products or services - **Shifting Consumer Beliefs:** Innovation potential in challenging traditional consumer beliefs and expectations to create new and improved customer experiences - **Playful Advertising:** Using humor and lightheartedness to capture consumer attention and create a positive brand image ### Where This Applies - **Hospitality:** Opportunity for hotels and restaurants to elevate their dining experiences through aesthetically pleasing presentations - **Retail:** Opportunity for retailers to enhance product images and packaging to create a more visually engaging shopping experience - **Advertising and Marketing:** Opportunity for agencies and brands to incorporate creative and playful elements into their advertising campaigns to stand out and connect with consumers ## Related on Trend Hunter - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md) - [Enhanced In-flight Dining](https://www.trendhunter.com/trends/torus-pak-flight-meals.md) - [Airline Merchandise Capsules](https://www.trendhunter.com/trends/virgin-atlantic-1.md) - [Chef-Led In-Flight Dining Programs](https://www.trendhunter.com/trends/inflight-dining-program.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Collaborative Airline Dining Menus](https://www.trendhunter.com/trends/seasonal-dining-selections.md) - [Premium Economy Meal Options](https://www.trendhunter.com/trends/singapore-airlines-economy-meals.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Festive In-Flight Serves](https://www.trendhunter.com/trends/black-cow-1.md)