# Optimized Business Class Cabins Lufthansa's Next-Gen Business Class Comprises Seven Seat Versions By Rahul Kalvapalle | Published 2023-03-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/airline-business-class-cabin References: [executivetraveller](https://www.executivetraveller.com/lufthansa-new-2023-allegris-business-class-launch) & [lufthansagroup](https://www.lufthansagroup.com/en/home.html)  German airline Lufthansa is launching a phenomenal new business class cabin, branded 'Allegris Business Class,' that will offer an enviable combination of technologically driven comfort, aesthetic points and consummate comfort. Designed by none other than London-based Pearson Lloyd, the 'Allegris Business Class' cabins feature modular seating that includes temperature-control features, 27-inch screens, a two-meter long bed, wireless charging, personal wardrobe, minibar and other goodies, all of which are located in an environment that provides heightened privacy. The seats comprising these business class cabins have been designed to the specific shape and dimensions of each airplane. What's more, 'Allegris Business Class' will comprise as many as seven categories, an offering that is testament to the fact that business travellers can't be painted with a single broad brush and that preferences vary and need to be catered to. Image Credit: Lufthansa ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 81% | Activity: 34% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Modular Business Seating:** The increased demand for privacy and comfort during travel represents an opportunity for airlines to explore modular seating designs. - **Customized Airline Cabins:** Tailoring airline cabins to specific aircraft models can become a trend that caters to passengers' needs for individual preferences. - **Connected Aircraft Cabins:** Technologically driven comfort and convenience features, such as wireless charging and personal wardrobe, signify an opportunity for airlines to leverage the IoT to improve in-flight experience. ### Who This Affects Most - **Airlines:** Investing in the incorporation of modular seating and customized cabin designs can lead to a significant competitive advantage in the airline industry. - **Aircraft Manufacturers:** Working in collaboration with airlines and designers can help manufacturers create aircraft models that more effectively meet the needs and wants of passengers. - **Technology:** Advancements in technology, such as IoT devices, can be integrated into airline cabins to increase functionality and improve the customer experience while providing new revenue streams for technology companies. ## Related on Trend Hunter - [Upgraded Airline Cabin Products](https://www.trendhunter.com/trends/lufthansa.md) - [Artist-Designed Airline Loungewear](https://www.trendhunter.com/trends/lufthansa-allegris-first-class-loungewear.md) - [Revamped Business Class Experiences](https://www.trendhunter.com/trends/air-france-business-class.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Entirely Business Class Aircrafts](https://www.trendhunter.com/trends/aisle-class.md) - [Newly Optimized Airbuses](https://www.trendhunter.com/trends/newly-optimized-airbus.md) - [Opulent Hotel-Like Jumbo Jets](https://www.trendhunter.com/trends/lufthansa-technik-explorer.md) - [First-Class Airline Suites](https://www.trendhunter.com/trends/la-premire-suites.md) - [Elevated Aircraft Interiors](https://www.trendhunter.com/trends/elevated-aircraft-interior.md)