# Infrared Light Hair Dryers L'Oréal Groupe Unveiled AirLight Pro at CES 2024 By Laura McQuarrie | Published 2024-01-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/airlight-pro References: [venturebeat](https://venturebeat.com/games/loreal-unveils-airlight-pro-hair-dryer-that-adjusts-to-your-hair-type/)  During the opening keynote for the Consumer Electronics Show, L'Oréal Groupe CEO Nicolas Hieronimus revealed the CES 2024 Innovation Award-Winning AirLight Pro. This next-generation hair-drying tool was designed with input from professional stylists to suit the needs of beauty professionals and consumers at home, and it features innovations developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists. The AirLight Pro is a CES 2024 beauty innovation that taps into infrared-light technology and wind to dry hair rapidly in a way that leaves it visibly smoother and more hydrated. This fast-acting hair dryer optimizes the heat flow for different hair types, all the while consuming less energy in comparison to the leading premium hair dryers. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 85% | Activity: 89% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Infrared-light Technology:** The CES 2024 Innovation Award-Winning AirLight Pro hair dryer utilizes infrared-light technology to rapidly dry and hydrate hair, providing a smoother appearance. - **Energy-efficient Hair Dryers:** The AirLight Pro hair dryer consumes less energy compared to other premium hair dryers, presenting an opportunity for energy-efficient solutions in the beauty industry. - **Partnership Innovations:** The collaboration between L'Oréal Groupe and Zuvi, a hardware startup company, showcases the potential for innovative partnerships in developing cutting-edge beauty tools like the AirLight Pro hair dryer. ### Who This Affects Most - **Beauty:** The AirLight Pro hair dryer introduces infrared-light technology to the beauty industry, offering a disruptive advantage for hair drying and styling. - **Energy:** The energy-efficiency of the AirLight Pro hair dryer presents an opportunity for advancements in energy-saving technologies within the beauty industry. - **Hardware Manufacturing:** The collaboration between L'Oréal Groupe and Zuvi demonstrates the potential for hardware start-ups to contribute to the development of innovative beauty tools like the AirLight Pro hair dryer. ## Related on Trend Hunter - [Infrared Hair Styling](https://www.trendhunter.com/trends/loral-light-straight.md) - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [AI-Powerd Smart Haircare Appliances](https://www.trendhunter.com/trends/smart-haircare-appliances.md) - [Intelligent Hair Dryers](https://www.trendhunter.com/trends/t3-aire-iq.md) - [Adaptive Hair Dryer Tech](https://www.trendhunter.com/trends/pilot-ai-hair-dryer.md) - [Cutting-Edge Personal Care Innovations](https://www.trendhunter.com/trends/personal-care-innovations1.md) - [Powerful Sci-Fi Hair Dryers](https://www.trendhunter.com/trends/dualmotor-hair-dryer.md) - [Scalp-Caring Smart Hairdryers](https://www.trendhunter.com/trends/dyson-supersonic-nural.md) - [Air-Powered Hair Styling Appliances](https://www.trendhunter.com/trends/dyson-nextgeneration-airwrap.md)