# Mysterious Candied Slurpees The Taco Bell Freeze AIRHEAD Flavor is Hidden For Eaters to Guess By M | Published 2016-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/airhead-flavor References: [foodbeast](http://www.foodbeast.com/news/chipotle-cleaning-parties/) & [tacobell](http://www.tacobell.com) [Taco Bell](https://www.trendhunter.com/trends/electric-strawberry-freeze-beverages) has unveiled a new frozen blended drink inspired by the AIRHEAD flavor known as 'White Mystery' that's taste origin is unknown. The drink, called a Freeze, features the same taste as the candy and the ambiguous nature encourages eaters to try and guess what the flavor is. The 'White Mystery' AIRHEADS are rumored to be a repacking of one of the other varieties by the brand, but without the packaging that identifies the candy. The Freeze drink continues the enigma by adding the [mystery flavor](https://www.trendhunter.com/trends/house-of-mystery) to a [blended iced drink](https://www.trendhunter.com/trends/frozen-beverages) called the White Mystery AIRHEAD Freeze that has the same white coloring. Eaters are encouraged to try and guess what the taste is while experiencing the candy in a fun, new format that is suited to the summer and fall seasons. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mystery Flavored Products:** Creating mystery flavored products can engage consumers and encourage them to interact with the brand by guessing the taste. - **Ambiguous Packaging:** Using packaging that does not clearly identify the flavor or product can create intrigue and excitement among consumers. - **Blended Iced Drinks:** Offering blended iced drinks with unique and mysterious flavors can attract consumers looking for new and exciting beverage options. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the creation of mystery-flavored products and ambiguous packaging to enhance consumer engagement. - **Confectionery:** Confectionery brands can experiment with mystery flavors and hidden packaging to create a sense of excitement and curiosity among consumers. - **Hospitality:** The hospitality industry can incorporate blended iced drinks with mysterious flavors into their menus to offer refreshing and intriguing beverage options to their customers. ## Related on Trend Hunter - [Swirled Blue Raspberry Slushies](https://www.trendhunter.com/trends/electric-strawberry-freeze-beverages.md) - [Cookie-Flavored Slush Drinks](https://www.trendhunter.com/trends/confetti-cookie-freeze.md) - [Swirled Frozen QSR Beverages](https://www.trendhunter.com/trends/cherry-bliss-freeze.md) - [Fruit-Flavored Slush Drinks](https://www.trendhunter.com/trends/double-berry-freeze.md) - [Frozen Black Cherry Slushies](https://www.trendhunter.com/trends/midnight-cherry-freeze.md) - [Tangy Watermelon Lemonade Slushies](https://www.trendhunter.com/trends/watermelon-berry-lemonade-freeze.md) - [Lemonade-Based Slushie Drinks](https://www.trendhunter.com/trends/limonada-freezes.md) - [Cherry-Flavored Iced Slushies](https://www.trendhunter.com/trends/cherry-sunrise-freeze.md) - [Fast Food Soda Floats](https://www.trendhunter.com/trends/orange-vanilla-cream-soda-freeze.md)