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# Floating Graffiti
'Airgraffities' by Lichtfaktor Let You Tag Without Vandalism

By Holger Mohr | Published 2009-04-12 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/airgraffities-by-lichtfaktor-the-tricky-lightprinting-and-catching
References: [lichtfaktor.eu](http://lichtfaktor.eu/)

Cologne-based artists Marcel Panne and David Lüpschen create amazing “Airgraffities” using ordinary flashlights. To create these images, Marcel dances in the dark, while David captures the [tracks of light](https://www.trendhunter.com/trends/personalized-light-art) with a [slow shutter speed](https://www.trendhunter.com/trends/aura-collection-1) on his digital camera.

They open the camera shutter for 30 seconds then swirl various light sources in the air; writing letters in the air is trickiest, but they've been successful on a few occasions.

Their unique artwork has already captures the attention of the media and even resulted in orders to make custom 'Airgraffities' for companies like the English TV channel, Sky Movies.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 54% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### What Makes This Trend Stand Out

- **Light Painting:** Using light as a medium for artistic expression, presenting disruptive innovation opportunities in the realm of photography and visual arts.
- **Interactive Advertising:** Employing light painting techniques to create unique and engaging advertisements, offering disruptive innovation opportunities in the advertising industry.
- **Digital Art Integration:** Integrating light painting techniques into digital art forms, providing disruptive innovation opportunities for artists and designers.

### Sectors Adopting This

- **Photography:** Exploring the potential of light painting in photography, opening up disruptive innovation opportunities for photographers and visual artists.
- **Advertising:** Harnessing the power of light painting in advertising campaigns, creating disruptive innovation opportunities for companies in the advertising industry.
- **Art and Design:** Incorporating light painting techniques into digital art and design, offering disruptive innovation opportunities for artists and designers.

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