# Rubber Foundation Plaster Sneakers AIREI Joins Forces with ASICS on a Repurposed ASICS GT-2160 By Amy Duong | Published 2023-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/airei References: [highsnobiety](https://www.highsnobiety.com/p/asics-airei-sneaker-collab/) AIREI works in collaboration with [ASICS](https://www.trendhunter.com/trends/gelquantum-kinetic) as it repurposes the ASICS [GT-2160](https://www.trendhunter.com/trends/gt2160-sneaker-3) running shoe. It is detailed with dense plaster for a unique texture and looks. It is inspired by the transformative themes that are followed by AIREI and its recent collection designed for the Fall/Winter 2023 season. The collaborative shoes can actually be worn on foot with the idea that they would crackle over time and unveil a wear pattern that is unique to each shoe. The shoes are limited as there are only 50 that are handmade and numbered individually. It rests on top of a rubber sole unit and each pair will be priced at €180 and the proceeds will go towards the Right To Play non-profit organization. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 73% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Repurposed Sneakers:** Exploring the use of unconventional materials and repurposing existing products to create unique sneaker designs. - **Transformative Themes:** Incorporating transformative themes in fashion and footwear design to create visually striking and unconventional products. - **Limited Edition Handmade Shoes:** Embracing the demand for exclusive and unique products through limited edition handmade shoe designs. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to collaborate and repurpose existing products to create innovative designs and cater to consumer demand for unique fashion items. - **Footwear:** Footwear industry can adopt transformative themes and utilize unconventional materials in designing sneakers to stand out in the market and appeal to fashion-forward consumers. - **Non-profit Organizations:** Partnerships with fashion and footwear brands can provide a disruptive innovation opportunity for non-profit organizations to raise funds through limited edition products, creating a win-win situation. ## Related on Trend Hunter - [Indigo-Dyed Exclusive Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic.md) - [Breathable Mesh Joint Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-3.md) - [Automotive-Collaborative Tech Sneakers](https://www.trendhunter.com/trends/gelsonoma-1550-2.md) - [Heritage-Honoring Technical Sneaker Models](https://www.trendhunter.com/trends/earls-collection.md) - [Grinded Sneaker-Made Sustainable Shoes](https://www.trendhunter.com/trends/neocurve.md) - [Translucent Overlaid Sneakers](https://www.trendhunter.com/trends/archisite-oru.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md)