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# Airbrushed Makeup
Hardware-Intensive Beauty Uses Tricks of the Fashion Trade

By Katie Cordrey | Published 2009-04-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/airbrushed-makeup-hardware-intensive-beauty-uses-tricks-of-fashion-trade
References: [talkingshopping](http://talkingshopping.com/talking/2009/04/airbrush-makeup-is-new-beauty.html) & [zimbio](http://www.zimbio.com/member/markholmgren/articles/4563006/Airbrush%20Makeup%20Evolution%20Beauty)

Inspired by [backstage fashion show techniques](https://www.trendhunter.com/trends/glass-001-artistry-mask), many women are now using [airbrush-applied cosmetics](https://www.trendhunter.com/trends/cafe-airbush). There are a number of companies offering the equipment: an airbrush (a micro-mini paint gun), the paint cup, and the compressor to run it as well as the make-up. Stay up late and watch network TV, you’ll probably see an ad for the stuff.

The professional, and highly rated Temptu Airbrush Intro Kit runs about $570, but they’re working on a less bulky, and presumably less expensive, starter set.

Aside from facial makeup, the cosmetic techniques can be used to [fake tans or cover tattoos](https://www.trendhunter.com/trends/faux-freckle-stamp).

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 58% | Activity: 22% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Airbrush-applied Cosmetics:** Offering airbrush-applied makeup for special occasions or everyday looks could create a new stream of revenue for beauty salons and retailers.
- **DIY Airbrushed Makeup Kits:** Developing and marketing affordable airbrush makeup starter kits for personal use could provide a disruptive innovation opportunity for cosmetic brands.
- **Airbrush Tattoo Cover-up Services:** Providing airbrush makeup services specifically for covering tattoos could create a unique selling proposition for tattoo parlors and salons.

### Where This Applies

- **Beauty:** The beauty industry could expand its offering by incorporating airbrush-applied makeup as a new technique in makeup application.
- **Cosmetics:** Cosmetic brands can take advantage of the trend towards airbrush-applied makeup and create their own airbrush makeup product line.
- **Tattoo:** Tattoo parlors and salons can diversify their services by providing airbrush makeup services for tattoo cover-ups.

## Related on Trend Hunter

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- [Video-Friendly Makeup Tools](https://www.trendhunter.com/trends/rad-camera.md)
- [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md)
- [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md)
- [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md)
- [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md)
- [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md)
- [Makeup Vending Machines](https://www.trendhunter.com/trends/beauty-express.md)
- [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md)
