# Virtual K-Pop Experiences Airbnb's Digital K-Pop Experience is Dubbed 'Inside K-pop By Ell Smith | Published 2021-01-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/airbnbs-digital-kpop References: [hypebae](https://hypebae.com/2021/1/airbnb-inside-k-pop-experience-virtual-online-korea-monsta-x-the-boyz-jamie-mukbang-makeup-hanok-price-booking-schedule-info) & [airbnb](https://www.airbnb.ca/s/all?&refinement_paths%5B%5D=%2Fplaylists%2F45239) [Airbnb's](https://www.trendhunter.com/trends/airbnb-3) digital K-pop experience is for fans looking for fun while adhering to stay-at-home guidelines. With travel restricted, holiday-adjacent brands must adapt and get creative to stay afloat. Airbnb's solution, officially dubbed, 'Inside K-Pop', offers an online festival filled with 14 related [K-pop experiences](https://www.trendhunter.com/trends/babymonster). Participants of this online experience will be taken into the would of [Korean art, culture, and music](https://www.trendhunter.com/trends/nextgen-kbeauty). Guests are invited to watch as some of the rising names in K-pop host a variety of experiences, like an eating contest, makeup tutorial, dance-offs and more. Meanwhile, boy band, The Boyz, will host a craft session. The exciting experience can be booked online, and runs for 5 days in the month of January. Image Credit: Starship Entertainment/Airbnb ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Virtual Experience Economy:** The rise of virtual experiences as a new way to generate consumer engagement and revenue streams for businesses. - **Digital Event Spaces:** Digital event spaces that allow for live interactions and immersive experiences that can be accessed from anywhere in the world. - **Online Celebrity Endorsements:** The increasing trend of famous personalities leveraging their online following to provide unique experiences for fans and drive revenue for their brand partnerships. ### Where This Applies - **Travel and Tourism:** Travel and tourism industries can create personalized experiences for travelers who are unable to travel and maintain engagement with consumers by offering virtual experiences. - **Entertainment:** The entertainment industry can leverage virtual events as a way to offer unique experiences for fans looking for engagement beyond traditional media and events. - **Retail:** Retailers can partner with celebrities and offer virtual experiences to drive engagement through online events, drive revenue, and increase brand partnerships. ## Related on Trend Hunter - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [All-Inclusive Pop Culture Trips](https://www.trendhunter.com/trends/klook-1.md) - [Glam Fan Experiences](https://www.trendhunter.com/trends/airbnb-original-experience.md) - [Icon-Led Travel Experiences](https://www.trendhunter.com/trends/airbnb-icons.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Kpop-Themed Live Exhibitions](https://www.trendhunter.com/trends/bts-1.md) - [Experiential Kimchi Pop-Ups](https://www.trendhunter.com/trends/jongga-flavourverse.md) - [Holiday Film Home Experiences](https://www.trendhunter.com/trends/home-alone-house-experience.md) - [Music-Legend-Inspired Overnight Stays](https://www.trendhunter.com/trends/purple-rain-house.md)