# Enriching All-Expenses-Paid Excursions This Airbnb Program Ships Individuals to Grottole, Italy By Kalin Ned | Published 2019-09-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/airbnb-program References: [designtaxi](https://designtaxi.com/news/403160/Airbnb-Might-Let-You-Spend-Three-Months-In-Quaint-Italian-Village-For-Free/) & [italiansabbatical](https://italiansabbatical.com/) An [Airbnb](https://www.trendhunter.com/trends/airbnb-3) program will teach individuals about the riches of a small [UNESCO](https://www.trendhunter.com/trends/transhumances-iii) World Heritage Site for three months. The company will cover flights and will allow volunteers up to €900 each month. The destination is Grottole, which is a small village in southern Italy. The Airbnb program seeks to revive the town, restoring "the village's cultural center, in addition to filling out [more than 600 vacant] homes." In the first month, individuals will learn about Grottole's culture, the language, and cuisine. They will also explore the points of interest in the region such as the 10th-century castle, wine cellars, and more. In the remaining two months, the Airbnb program will ask participants to "co-host stays" with not-for-profit [Wonder Grottle](https://www.trendhunter.com/trends/wonder-women), introducing more people to the brilliance of the town. Photo Credits: Airbnb ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Community-led Regeneration:** The program's emphasis on restoring the village and involving locals can inspire similar community-led regeneration efforts globally. - **Experiential Tourism:** The popularity of Airbnb's immersive program presents disruptive innovation opportunities in the experiential tourism market. - **Sustainable Travel:** The Airbnb program's focus on sustainability and responsible tourism presents disruptive innovation opportunities in the eco-friendly travel market. ### Industries Being Reshaped - **Hospitality:** Hotel chains can implement similar immersive programs in partnership with local communities to provide authentic experiences to their guests. - **Real Estate:** The success of the Airbnb program can inspire real estate developers to focus on regenerating neglected areas instead of building new ones, attracting tourists and boosting the local economy. - **Cultural Conservation:** Non-profit organizations working on cultural conservation can collaborate with travel companies to create sustainable tourism programs that both educate and support the preservation of cultural heritage sites around the world. ## Related on Trend Hunter - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Legendary Arena Events](https://www.trendhunter.com/trends/ultimate-gladiator-experience.md) - [Artist-Centric Hotel Programs](https://www.trendhunter.com/trends/hotel-belmar-costa-rica.md) - [Film-Inspired Whimsical Rental Homes](https://www.trendhunter.com/trends/icons-program.md) - [Icon-Led Travel Experiences](https://www.trendhunter.com/trends/airbnb-icons.md) - [Animated Film Experiences](https://www.trendhunter.com/trends/airbnb-smurf-experience.md) - [Cultural Travel Stays](https://www.trendhunter.com/trends/adventure-homestay1.md) - [Italian Tour Collections](https://www.trendhunter.com/trends/made-with-amore.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md)