# Ridiculous Rebranding Spoofs Tumblr's 'AirBNB Logos' Makes Fun of the New Airbnb Logo Shape By Laura McQuarrie | Published 2014-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/airbnb-logo References: [techcrunch](http://techcrunch.com/2014/07/16/airbnb-redesign/) & [airbnblogos.tumblr](http://airbnblogos.tumblr.com/) Along with a [fresh identity for the brand](https://www.trendhunter.com/trends/big-hug-1), a new Airbnb logo was recently unveiled, featuring a shape called the "Bélo" that looks like an abstract uppercase "A"—as well as a few other suggestive things. Airbnb scrapped its safe, cursive blue script and went bold with a curvaceous new shape for this new design. As with any drastic change to a company's branding, people have not been shy about speaking up. Since it was unveiled, many have compared it to both male and female anatomical parts, as well as a range of other things, which can be seen on the [AirBNB](https://www.trendhunter.com/trends/airbnb-3) Logos [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) account. Other than tons of drawings of suggestive body parts, some user submissions turn the new logo into everything from the faces of wrinkly pugs to aliens and tonsils. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Rebranding Parodies:** Creating humorous parodies of new brand logos allows for public commentary and critique of design choices. - **Controversial Branding:** Bold and drastic changes to a company's branding can stir up strong reactions and discussions among the public. - **User-generated Content:** Encouraging user submissions and creative reinterpretations of a brand logo can generate engagement and promote brand awareness. ### Who This Affects Most - **Advertising:** Advertising agencies can leverage rebranding parodies as a form of creative and engaging marketing content. - **Design:** Design professionals can analyze the public's response to controversial brand logo changes and use it as a case study for future projects. - **Social Media:** Social media platforms can benefit from user-generated content like creative logo reinterpretations to increase user engagement and platform activity. ## Related on Trend Hunter - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Icon-Led Travel Experiences](https://www.trendhunter.com/trends/airbnb-icons.md) - [Film-Inspired Whimsical Rental Homes](https://www.trendhunter.com/trends/icons-program.md) - [Travel-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/travel-and-expense.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Retro-Tinged Social Logos](https://www.trendhunter.com/trends/twitter-blue-1.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Rebranded Ice Cream Restaurants](https://www.trendhunter.com/trends/baskin-robbins-redesigned.md)