# Hospitable Home-Rental Classes Retailer John Lewis is Hosting Classes on Airbnb Hosting By Laura McQuarrie | Published 2016-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/airbnb-hosting References: [eventmagazine](http://www.eventmagazine.co.uk/john-lewis-airbnb-launch-masterclasses-art-hosting/brands/article/1394643) & [ca.johnlewis](http://ca.johnlewis.com/) In order to encourage excellent [Airbnb](https://www.trendhunter.com/trends/airbnb-rooms) hosting experiences, Airbnb teamed up with retailer [John Lewis](https://www.trendhunter.com/trends/buildtorent-homes) to launch masterclasses to teach how to best welcome guests into a home. 'The Perfect Host' masterclasses are staged at John Lewis shops in the UK, London's Oxford Street and Birmingham locations, which coincide with cities that Airbnb has noticed a rise in for home hosting. Classes will cover 'Getting Started,' and 'The Changeover,' as well as a range of other helpful pointers. As it stands, London is the third most popular destination in the world for Airbnb users. While [big companies in the hospitality industry](https://www.trendhunter.com/trends/ritzcarlton-leadership-center) have the chance to access corporate conferences, workshops and other events to ensure that they are continually providing top-notch service to travelers, there are few resources of this kind for those renting out their own homes. These masterclasses from Airbnb and John Lewis will serve the sharing economy community well. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Related on Trend Hunter - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Icon-Led Travel Experiences](https://www.trendhunter.com/trends/airbnb-icons.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Cohost Homestay Networks](https://www.trendhunter.com/trends/airbnb-cohost-network.md) - [Property Co-Host Networks](https://www.trendhunter.com/trends/airbnb-4.md) - [Retail Giant Housing Developments](https://www.trendhunter.com/trends/buildtorent-homes.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Integrated Grocery-Shopping Apps](https://www.trendhunter.com/trends/airbnb-instacart.md) - [Hospitality Neighborly Initiatives](https://www.trendhunter.com/trends/hotel-indigo-1.md)