# Promotional Floating Accommodations The Airbnb Floating House Can Be Won for a Single Night By Rebecca Byers | Published 2015-05-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/airbnb-floating-house References: [creativereview](http://www.creativereview.co.uk/cr-blog/2015/may1/airbnb-floating-house) & [airbnb](https://www.airbnb.co.uk/night-at/floating-house) The latest in a long tradition of [unique rental-inspired promotional contests](https://www.trendhunter.com/trends/santastrophe), the [Airbnb](https://www.trendhunter.com/trends/airbnb-3) Floating House is available for a one night stay for two lucky winners. Located at Putney Pier in the Thames River, the temporary apartment is branded with the Airbnb colors and logos, painted sky blue with a bright red door. The intriguing Airbnb floating home was inspired by the traditional townhouses found in London's Primrose Hill and Hampstead, as well as the house from the hit [Pixar](https://www.trendhunter.com/trends/novotel) film 'Up.' The floating house was conceived as a means to promote the service to homeowners in the city. Airbnb has often turned to stunt-like promotional contests that involve giving away stays at unique international locations. Previous Airbnb contest accommodations included a cable car decorated as a one bedroom apartment suspended in the Swiss Alps. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 60% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Promotional Contest Accommodations:** Creating unique and immersive rental experiences for promotional purposes can build brand awareness and create buzz. - **Floating Accommodations:** The novelty and appeal of floating accommodations can attract adventurous travelers seeking new experiences and create opportunities for waterfront development. - **Branded Temporary Accommodations:** Partnering with hospitality brands to create temporary accommodations can generate additional revenue streams and expand brand reach. ### Sectors Adopting This - **Hospitality:** Creating unique and immersive rental experiences for promotional purposes can build brand awareness and create buzz. - **Travel and Tourism:** The novelty and appeal of floating accommodations can attract adventurous travelers seeking new experiences and create opportunities for waterfront development. - **Marketing and Advertising:** Partnering with hospitality brands to create temporary accommodations can generate additional revenue streams and expand brand reach. ## Related on Trend Hunter - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Filmic Swamp Accommodations](https://www.trendhunter.com/trends/stay-at-shreks-swamp.md) - [Rent-Free Hotels](https://www.trendhunter.com/trends/restored-italian-house.md) - [Cult Film-Inspired Rented Spaces](https://www.trendhunter.com/trends/swamp-airbnb.md) - [Mermaid-Inspired Beach Houses](https://www.trendhunter.com/trends/under-the-sea-stay.md) - [Animated Film Experiences](https://www.trendhunter.com/trends/airbnb-smurf-experience.md) - [All-Pink Life-Size Dollhouses](https://www.trendhunter.com/trends/barbie-malibu-dreamhouse.md) - [Holiday Film Home Experiences](https://www.trendhunter.com/trends/home-alone-house-experience.md)