# Shark-Infested Underwater Bedrooms This Airbnb Aquarium Suite is the Brand's Latest Contest By Rebecca Byers | Published 2016-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/airbnb-aquarium References: [eventmagazine](http://www.eventmagazine.co.uk/airbnb-devises-underwater-bedroom-experience-sharks/article/1389069) Three lucky individuals will have the opportunity to stay in an [Airbnb](https://www.trendhunter.com/trends/stay-at-shreks-swamp) aquarium suite located inside a shark tank. The creative stunt is the latest activation from the peer-to-peer accommodations service that will take place during the second week of April at the Aquarium de Paris. The contest will be offering a single night stay to three couples and will be hosted by free-diver and marine photographer Fred Buyle and a marine biologist from the Aquarium de Paris. The clever stunt is a great way for the brand to generate publicity around its services and unique selection of properties. In the past, Airbnb has offered stays at a number of unexpected venues including Toronto's Air Canada Center arena and a full-scale replica of Vincent van Gogh's 'The Room' in Chicago in order to promote the [Chicago Institute of Art](https://www.trendhunter.com/trends/it-is-that-deep-ad). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Unique Airbnb Experiences:** Creating memorable and unconventional stays in unexpected venues to generate publicity. - **Adventure Hospitality:** Providing immersive and exciting accommodations that allow guests to engage with their surroundings. - **Collaborative Marketing Campaigns:** Partnering with organizations and experts to create buzzworthy events and contests. ### Who This Affects Most - **Hospitality:** Opportunity for hotels and accommodations providers to create unique and immersive experiences to attract customers. - **Tourism:** Exploring unconventional attractions and stays to attract adventurous travelers seeking unique experiences. - **Event Marketing:** Creating collaborative campaigns with venues and organizations to promote both the brand and the partner. ## Related on Trend Hunter - [Filmic Swamp Accommodations](https://www.trendhunter.com/trends/stay-at-shreks-swamp.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Opera House Vacation Rentals](https://www.trendhunter.com/trends/the-phantom-of-the-opera-airbnb.md) - [Cult Film-Inspired Rented Spaces](https://www.trendhunter.com/trends/swamp-airbnb.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Film-Inspired Whimsical Rental Homes](https://www.trendhunter.com/trends/icons-program.md) - [Animated Film Experiences](https://www.trendhunter.com/trends/airbnb-smurf-experience.md) - [Overnight Arcade Accommodations](https://www.trendhunter.com/trends/db-bb.md) - [Legendary Arena Events](https://www.trendhunter.com/trends/ultimate-gladiator-experience.md)