# Travel-Oriented Wedding Registries Airbnb and Zola's Partnership Aims to Help Newlyweds Travel By Ell Smith | Published 2017-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/airbnb-and-zola References: [psfk](https://www.psfk.com/2017/09/airbnb-trips-can-now-be-added-as-a-wedding-gift-registry.html) & [zola](https://www.zola.com/shop/brand/airbnb) [Airbnb](https://www.trendhunter.com/trends/by-rotation-and-airbnb) and [Zola](https://www.trendhunter.com/trends/zola-offers) have partnered, offering wedding guests a chance to give newlyweds a gift they're unlikely to forget. Zola, the [online wedding registry service](https://www.trendhunter.com/trends/gift-registries) has paired with Airbnb, enabling couples to receive the lodging service's gift cards amounting to $100, $300 or $500. Once redeemed, the gift cards can be put toward a vacation rental in one of Airbnb's 191 listed countries. Although toasters and kitchen appliances are great, millennial couples are more likely to seek experience-oriented travel adventures, making this partnership a one-of-a-kind gift giving opportunity, that's sure to impress. This offering exemplifies the brand's commitment to unique travel experiences, by encouraging couples to enjoy their honeymoon from a rented villa in Tuscany, or a whimsical cabin in the woods. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Experience-oriented Wedding Registries:** The trend of couples seeking travel adventures as wedding gifts presents an opportunity for innovative travel and hospitality experiences. - **Partnerships Between Wedding Registries and Travel Brands:** Collaborations between wedding registry services and travel companies create disruptive innovation opportunities in the gift-giving industry. - **Personalized Wedding Gift Experiences:** The rise of personalized gift experiences allows for customized and memorable wedding gifts that cater to Millennial preferences. ### Who This Affects Most - **Wedding Registry Services:** Wedding registry companies can leverage the trend towards experience-oriented gifts, like travel adventures, to differentiate and attract Millennial customers. - **Travel and Hospitality:** The partnership between Airbnb and Zola showcases how collaborations between travel brands and wedding registries can disrupt the travel and hospitality industry, offering unique vacation rental gift opportunities. - **Gift-giving Industry:** The demand for personalized and unique gift experiences presents opportunities for disruptive innovation in the gift-giving industry, particularly with regards to wedding gifts. ## Related on Trend Hunter - [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md) - [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md) - [AI-Generated Wedding Registries](https://www.trendhunter.com/trends/wedding-registry1.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [One-Stop Wedding Planning Platforms](https://www.trendhunter.com/trends/zola-offers.md) - [Digital Wedding Registry Services](https://www.trendhunter.com/trends/create-a-wedding-registry.md) - [Experiential Gift Registries](https://www.trendhunter.com/trends/gift-registry-platform.md) - [Personalized Honeymoon Booking Platforms](https://www.trendhunter.com/trends/honeymoon-booking-platform.md) - [Unique Hotel Wedding Packages](https://www.trendhunter.com/trends/karisma-hotels-resorts.md)