# Rural Running Vacations Airbnb and Strava are Motivating Gen Z to Book Run-Cations By Laura McQuarrie | Published 2025-10-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/airbnb-and-strava References: [press.strava](https://press.strava.com/articles/airbnb-and-strava-team-up-to-inspire-rural-run-cations-for-experience-hungry)  This fall, [Airbnb](https://www.trendhunter.com/trends/airbnb-1) and [Strava](https://www.trendhunter.com/trends/social-running-app) are coming together to inspire more runners to discover rural run-cations, because many young Brits are already booking staycations built around scenic runs, fresh air, and connecting with friends. According to a new study of users ages 18 to 29 from Airbnb and Strava, 56% of [Gen](https://www.trendhunter.com/trends/hyatt) Z admit to feeling bored or uninspired by predictable urban routes, and 74% of young runners have either planned or are considering a countryside run-cation. While a change in scenery is enough of a reward sometimes, this partnership also includes complimentary post-run treats. After completing any run-related activity Strava app or staying in an Airbnb in one of the five top rural destinations for autumn among Gen Z (according to Airbnb data,) users can claim a free sweet treat from participating bakeries. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 85% | Activity: 93% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Rural Run-cations:** Setting off on countryside trips that combine fitness with exploration is becoming increasingly popular among young runners, providing a novel way to experience travel. - **Gen Z Wellness Tourism:** The trend of Gen Z prioritizing their physical well-being during travel highlights new opportunities in destinations offering active and health-centered experiences. - **Technology-enabled Adventure Travel:** Utilizing digital platforms like Strava and Airbnb to facilitate unique and customized running experiences propels the integration of technology into travel planning. ### Industries Being Reshaped - **Travel and Hospitality:** The merging of fitness-driven expeditions with hospitality services signals a shift in how travel packages are tailored for health-conscious consumers. - **Fitness and Wellness:** The booming interest in nature-based running activities presents a burgeoning market for fitness brands to create gear suited for rural terrains. - **Food and Beverage:** The partnership offering complimentary treats at local bakeries after run activities introduces a new cross-industry collaboration between food services and active tourism. ## Related on Trend Hunter - [Dating App Running Clubs](https://www.trendhunter.com/trends/tinder-solemates-challenge.md) - [Enhanced Social Running Apps](https://www.trendhunter.com/trends/social-running-app.md) - [Strategic Running Gameplay](https://www.trendhunter.com/trends/battle-run.md) - [Social Running Activities](https://www.trendhunter.com/trends/olympian-meeting.md) - [All-Inclusive Trail Running Retreats](https://www.trendhunter.com/trends/dirt-camp.md) - [At-Home Trail-Running Experiences](https://www.trendhunter.com/trends/golden-trail-world-series.md) - [Burrito-Inspired Running Events](https://www.trendhunter.com/trends/burrito-league.md) - [Comprehensive Fitness Apps](https://www.trendhunter.com/trends/strava-2.md) - [Running Partner Messaging Apps](https://www.trendhunter.com/trends/strava-messaging.md)