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# High-Tech Magenta Running Sneakers
Nike Introduces New 'Hyper Violet' Air Zoom Alphafly NEXT%

By Niko Pajkovic | Published 2022-03-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-zoom-alphafly-next
References: [hypebeast](https://hypebeast.com/2022/3/nike-air-zoom-alphafly-next-flyknit-road-racing-shoes-ci9925-501-release-info) & [nike](http://nike.com)

[Nike](https://www.trendhunter.com/trends/alphafly-3) has announced that it will be extending its range of Air Zoom Alphafly NEXT% this spring with the launch of an all-new 'Hyper Violet' colorway. The new version of the popular high-tech running sneaker arrives shortly after the release of Nike's previous update to the silhouette, which came in the form of an eye-catching 'Volt/Hyper Orange' color scheme.

Like previous models, the new 'Hyper Violet' Air Zoom Alphafly NEXT% features a ZoomX foam construction, which has been engineered to deliver optimal energy return for runners. In addition, the sneaker's midsole features a full-length carbon fiber plate made from a [FlyKnit](https://www.trendhunter.com/trends/pink-blast) [AtomKnit](https://www.trendhunter.com/trends/alphafly-3-sneaker) upper -- a unique design that works to improve step proposition while enhancing breathability. Overall, the new sneaker is updated with a magenta-like color palette that combines pinks and oranges.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 75% | Activity: 15% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **High-tech Running Sneakers:** There's an opportunity to create highly customized running shoes with improved energy return and performance features.
- **Colorful Athletic Footwear:** Brands can experiment with bold and eye-catching palettes, creating exciting new design options for consumers.
- **Sustainability in Footwear:** Innovators can explore the use of eco-friendly materials and sustainable practices to reduce environmental impact and appeal to conscious consumers.

### Where This Applies

- **Athletic Footwear:** Companies in this industry can continue to improve performance and design features of running and other athletic shoes, catering to sports enthusiasts and athletes.
- **Fashion and Apparel:** Fashion brands can pursue collaborations with athletic brands, or even explore high-tech, performance-based fashion lines that appeal to both fashion-forward and sport-focused consumers.
- **Sustainable Fashion:** Brands that prioritize sustainable materials and practices can differentiate themselves in the athletic and fashion industries, appealing to consumers who value eco-consciousness.

## Related on Trend Hunter

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- [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md)
- [Chunky High-Performance Runners](https://www.trendhunter.com/trends/zoom-fly-6.md)
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- [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md)
- [Pink Tonal Technical Sneakers](https://www.trendhunter.com/trends/pink-foam-1.md)