# Fiercely Flashy Footwear The Air Yeezy 2 Red Octobers Bring Intense Color to a Classic By Michael Baxter | Published 2014-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-yeezy-2 References: [designboom](http://www.designboom.com/design/nike-officially-releases-the-air-yeezy-2-red-october-designed-by-kanye-west-02-10-2014/) & [nikeinc](http://nikeinc.com/) The Air Yeezy 2 Red Octobers are one of the hottest and most coveted commodities in all of shoes right now. The intense color added to the iconic original Air Yeezy 2 frame makes for one of the flashiest sets of sneakers on the market. Kanye West has his hands in everything from music to videos, but the one he becoming known for is fashion. Ye has been a fashion icon for almost the entirety of his illustrious career, and the Air Yeezys represent his iconic status. The design is forward-thinking, with [miniature spikes at the back](https://www.trendhunter.com/trends/air-flightposite) and an engineered strap to hold it all down. The big story is the [all red colorway](https://www.trendhunter.com/trends/true-red-colorway), however as this will make sure whoever owns them stands out in the crowd. The shoes have been wildly popular as well, having sold out from [Nike](https://www.trendhunter.com/trends/hot-step-2) in only 11 minutes. Photo Credits: [designboom](http://www.designboom.com/design/nike-officially-releases-the-air-yeezy-2-red-october-designed-by-kanye-west-02-10-2014/class=FourteenG), [nikeinc](http://nikeinc.com/class=FourteenG) ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Bold Colorways:** There is an opportunity for other brands to create bold and eye-catching colorways in their products. - **Celebrity Fashion Lines:** The success of the Air Yeezy 2 may inspire other celebrities to create their own fashion lines, partnering with established brands for distribution and production. - **Limited Edition Releases:** There is a growing demand for limited edition releases, and this trend can be capitalized by leveraging scarcity to drive sales. ### Where This Applies - **Sneaker Industry:** The sneaker industry can benefit from creating limited edition colorways to drive sales and create demand for new releases. - **Fashion Industry:** Collaborations between fashion icons and established brands can lead to successful product lines and increased sales. - **Celebrity Endorsements:** Brands can leverage celebrity endorsements to create buzz around their products and increase visibility, as seen with the Air Yeezy 2. ## Related on Trend Hunter - [Vibrant Orange Textural Sneakers](https://www.trendhunter.com/trends/hot-step-2.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Athletic Tabi-Style Shoes](https://www.trendhunter.com/trends/fire-red-2.md) - [Habanero-Inspired Bold Tonal Sneakers](https://www.trendhunter.com/trends/air-max-muse.md) - [Hot Pink Basketball Sneakers](https://www.trendhunter.com/trends/red-blend.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md)