# Fragrance-Inspired Bouquets The Air Wick x 1-800-Flowers.com Collab Takes Cues from Home Scents By Laura McQuarrie | Published 2024-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-wick-x-1800flowers References: [finance.yahoo](https://finance.yahoo.com/news/air-wick-invites-unlock-signature-130000422.html) & [1800flowers](https://www.1800flowers.com/air-wick)  With vibrant colors and delicate scents, [fresh floral bouquets](https://www.trendhunter.com/trends/flowerlore-collection) bring beauty to homes visually and aromatically, and Air Wick's signature home fragrances inspired the exclusive bouquets in the newly launched Air Wick x 1-800-Flowers.com Collection. This collab shares [limited-time floral arrangements](https://www.trendhunter.com/trends/vera-bradley) to enhance the style and scent of homes this spring, channeling Air Wick products with an infusion of [essential oils inspired by nature](https://www.trendhunter.com/trends/sojaco-spring-collection). The collection includes the Piece of Paradise Bouquet paired with Air Wick Hibiscus & Blooming Orchids Scented Oil; Lovely Lily and Lavender Bouquet, paired with Air Wick Vibrant Lavender & Waterlily Scented Oil; and the Petal Perfection Bouquet, paired with Air Wick Linen & Petals Essential Mist for fans of soft, warm and welcoming home textile aromas. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 77% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Scent-coordinated Floral Arrangements:** The coordination of floral bouquets with home fragrance products ensures a cohesive sensory experience for users. - **Collaborative Cross-brand Products:** Collaborations between home fragrance brands and floral delivery services tap into new consumer markets by offering innovative, combined products. - **Essential Oil-enhanced Florals:** The use of essential oils to enhance traditional floral bouquets introduces a new dimension to home decor by merging aromatherapy with visual aesthetics. ### Where This Applies - **Home Fragrance:** Integrating home fragrance trends with floral products creates fresh revenue streams and elevates consumer experiences. - **Floral Delivery Services:** Expanding floral delivery offerings to include scent-enhanced arrangements could attract a broader customer base seeking holistic home aesthetics. - **Aromatherapy Products:** Blending aromatherapy with traditional home decor items like floral bouquets opens up novel product offerings that cater to wellness and lifestyle markets. ## Related on Trend Hunter - [Scent-Focused Style Boards](https://www.trendhunter.com/trends/air-wick-x-lindsay-hubbard.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md) - [Hydrangea-Inspired Fragrance Lines](https://www.trendhunter.com/trends/greenleaf-gifts.md) - [Limited-Edition Collaborative Aroma Kits](https://www.trendhunter.com/trends/aroma-kits.md) - [Romantic Fragrant Candles](https://www.trendhunter.com/trends/floral-scented-candle.md) - [Floral-Inspired Candle Ranges](https://www.trendhunter.com/trends/bluecorn-candles.md)