# Premium Botanical Candles Air Wick Botanica Debuts the Premium 'Origins' Line and Brand Identity By Kanesa D | Published 2024-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/air-wick-botanica References: [packagingnews](https://www.packagingnews.co.uk/design/new-packs/air-wick-botanica-brand-launches-a-premium-range-29-07-2024) & [airwick](https://www.airwick.ca/en/)  [Air Wick’s](https://www.trendhunter.com/trends/air-wick-1) Botanica brand is making a significant leap forward by introducing its new premium collection, [Botanica Origins](https://www.trendhunter.com/trends/botanica). This sophisticated range was developed with the renowned design agency [Design Bridge and Partners](https://www.trendhunter.com/trends/reserve-lip-color). The packaging design for Botanica Origins is a standout feature of this line. It draws inspiration from botanical studies and resembles a meticulously crafted botanist's scrapbook. This design is a harmonious blend of photographic elements, abstract watercolor illustrations, and intricate graphical components. Each package tells a story through its collage of textures and images, reflecting the intricate beauty and diversity of the natural world. Accompanying this is a refreshed brand identity for Botanica Origins. The new logo is a testament to the collection’s natural inspiration, featuring graceful, leaf-like flicks and flourishes that mimic the delicate unfurling of foliage. Image Credit: Air Wick ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 77% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Eco-luxury Packaging:** Botanica Origins' packaging combines aesthetic appeal with eco-conscious design elements, creating an elevated unboxing experience. - **Multisensory Brand Identity:** The cohesive blend of imagery and texture in Botanica Origins' design captures consumers' senses, enhancing brand recall and emotional connection. - **Nature-inspired Home Decor:** Botanica Origins employs botanical themes in its product design, reflecting a growing consumer trend towards nature-inspired home aesthetics. ### Who This Affects Most - **Home Fragrance:** Innovative product lines like Botanica Origins are redefining the home fragrance market with premium, botanically inspired offerings. - **Luxury Packaging:** The unique and detailed packaging design of Botanica Origins showcases the potential for luxury packaging to enhance product storytelling. - **Brand Design:** Botanica Origins' partnership with Design Bridge and Partners highlights the impact of strategic design collaborations in creating memorable brand identities. ## Related on Trend Hunter - [Air Freshener Rebrands](https://www.trendhunter.com/trends/air-wick-1.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Fragrance-Inspired Bouquets](https://www.trendhunter.com/trends/air-wick-x-1800flowers.md) - [Plant-Based Candle Collections](https://www.trendhunter.com/trends/plantbased-candle-collections.md) - [Functional Botanical Home Fragrances](https://www.trendhunter.com/trends/candascent-labs.md) - [Globally Inspired Fragrances](https://www.trendhunter.com/trends/origen-fragrances.md) - [Floral-Inspired Candle Ranges](https://www.trendhunter.com/trends/bluecorn-candles.md) - [Aromachology-Inspired Fragrances](https://www.trendhunter.com/trends/essences-botaniques.md) - [Luxe Fragrant Candles](https://www.trendhunter.com/trends/the-maker-gardener-candle.md)