# Air Freshener Rebrands Air Wick Reveals All-New Visual Identity for Its Line of Plug-ins By Niko Pajkovic | Published 2022-07-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/air-wick-1 References: [packagingnews](https://www.packagingnews.co.uk/design/new-packs/air-wick-unveils-new-look-for-its-scented-plug-ins-04-07-2022) & [airwick](https://www.airwick.ca/en/)  American air freshener brand [Air Wick](https://www.trendhunter.com/trends/air-wick) has launched an [all-new look](https://www.trendhunter.com/trends/fabulosa-rebranding) for its popular range of scented plug-in products. The new visual identity was created to highlight both the functional benefits of Air Wick's plug-ins while evoking the sensory impact of each product's unique fragrance profile. As a result, the [new packaging](https://www.trendhunter.com/trends/higgidy) comes with captivating high-res photography that is superimposed onto bursting rays of sunshine. In addition, an illustrated graphic of a leaf dripping with essential oils is included on each package, reinstating the brand's nature-focused themes. “The new design includes a dramatic reduction in plastic, with 100% of plastic removed from the packaging. This equates to a plastic reduction of more than 300,000 tons of plastic per year – a further demonstration to our commitment to preserving and celebrating the natural world," said Darren Morgan, global brand experience lead at Air Wick. Image Credit: Air Wick ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 26% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Air Wick's commitment to removing plastic from its packaging presents an opportunity for companies to explore eco-friendly alternatives. - **Sensory Branding:** The new visual identity of Air Wick's products emphasizes the sensory impact of each fragrance profile, providing opportunities for companies to create multisensory experiences for their customers. - **Nature-themed Design:** Air Wick's nature-focused packaging design offers inspiration for companies looking to incorporate natural themes into their branding and packaging. ### Where This Applies - **Household Products:** Air fresheners and other household products can explore eco-friendly packaging and sensory branding to differentiate their products in the market. - **Retail Industry:** Retail companies could learn from Air Wick's nature-themed design and create packaging that emphasizes the natural ingredients and characteristics of their products. - **Beauty Industry:** Beauty brands can explore sensory branding and nature-themed packaging to enhance their customers' experience and differentiate their products. ## Related on Trend Hunter - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Modernized Home Scent Kits](https://www.trendhunter.com/trends/scent-stix.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Candle Jar Redesign Updates](https://www.trendhunter.com/trends/modern-candle-design.md) - [Customizable Air Freshener Plug-Ins](https://www.trendhunter.com/trends/glade-plugins-scented-oil-warmer.md) - [Fragrance-Inspired Bouquets](https://www.trendhunter.com/trends/air-wick-x-1800flowers.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Planter-Like Air Fresheners](https://www.trendhunter.com/trends/air-freshener-with-motion-sensors.md)