# Antioxidant Superfood Moisturizers The Superfood Air-Whip Moisture Cream Has Kale & Spinach By Laura McQuarrie | Published 2020-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-whip-moisture-cream References: [refinery29](https://www.refinery29.com/en-us/beauty-editors-favorite-products-january-2020#slide-10) & [youthtothepeople](https://www.youthtothepeople.com/products/superfood-air-whip-moisture-cream) Youth to the People's Superfood Air-Whip Moisture Cream is a lightweight skincare product that's packed with [antioxidant-rich ingredients](https://www.trendhunter.com/trends/antioxidantrich-skincare) and hyaluronic acid. The restorative, balancing and conditioning moisturizer is suited for all skin types and can even be used as a makeup primer according to the brand. The fast-absorbing moisturizer contains a [proprietary superfood blend](https://www.trendhunter.com/trends/superfood-blends) by Youth to the People that includes kale, spinach, green tea and alfalfa, plus vitamins C, E and K. The vegan-friendly product is made with [plant-based ingredients](https://www.trendhunter.com/trends/new-lush-skincare) and boasts a whipped texture and a light, clean and herbaceous scent. Kale, spinach and other superfoods are commonly included in Youth to the People's skincare products, as the brand believes that what "you put on your skin should be as whole, clean and packed with nutrients as the food you put in your body." Image Credit: Youth to the People ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Antioxidant Superfood Skincare:** There is a growing trend in the beauty industry for skincare products that incorporate antioxidant-rich superfoods, providing an innovative way to nourish and protect the skin. - **Lightweight Moisturizers with Hyaluronic Acid:** The demand for lightweight moisturizers that offer intense hydration through the use of hyaluronic acid is on the rise, creating opportunities for disruptive innovation in the skincare market. - **Plant-based Vegan Skincare:** The increasing popularity of plant-based and vegan lifestyle choices has led to a demand for skincare products that utilize natural, plant-based ingredients, presenting disruptive innovation opportunities for the beauty industry. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry can leverage the trend of incorporating superfoods, such as kale and spinach, into their products to create innovative and effective skincare solutions. - **Natural and Organic Products:** The natural and organic product industry can explore the use of antioxidant-rich superfoods and hyaluronic acid in lightweight moisturizers to cater to the growing demand for clean and effective skincare options. - **Vegan Beauty and Personal Care:** The vegan beauty and personal care industry can tap into the trend of plant-based skincare by offering products made with natural, vegan-friendly ingredients, providing disruptive innovation in the market. ## Related on Trend Hunter - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md) - [Skin Multivitamin Serums](https://www.trendhunter.com/trends/youth-to-the-people-superfood-skin-drip.md) - [Antioxidant-Rich Skincare Sets](https://www.trendhunter.com/trends/antioxidantrich-skincare.md) - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md) - [Vegan Superfood Serums](https://www.trendhunter.com/trends/superfood-serum1.md) - [Anti-Inflammatory Barrier Defense Creams](https://www.trendhunter.com/trends/green-calm-aqua-cream.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Supercharged Antioxidant Skincare](https://www.trendhunter.com/trends/supergrape.md) - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md)