# Dynamic Collaborative Sporty Sneakers AMBUSH Joins Nike on its Own Air Uptempo Sneaker By Amy Duong | Published 2023-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-uptempo-1 References: [highsnobiety](https://www.highsnobiety.com/p/ambush-nike-air-uptempo/) Japanese streetwear giant [AMBUSH](https://www.trendhunter.com/trends/air-more-uptempo-4) continues to work closely beside [Nike](https://www.trendhunter.com/trends/olympic-colorway) as the duo presents a new iteration of the Air Uptempo sneaker model for the season. The founder of the brand Yoon Ambush presented a look at the shoe on [Instagram](https://www.trendhunter.com/trends/trd-run-6), wearing them herself. Based on this visual, it appears to have a tan colorway palette that is detailed with a bright yellow contrast in the form of the AIR branding along the sides. The forefoot is accented with olive tonal laces for a secure enclosure. The toe Swoosh is embroidered to add more branding and round out the upper's design. It all sits on op of the brand's signature chunky midsole foundation in black. Image Credit: @Yoon_Ambush ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 15% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Streetwear Collaboration:** Opportunities for brands to collaborate and release limited edition sneakers that cater to the streetwear market. - **Colorful Contrast Detailing:** Innovative use of contrasting colors and bold branding to create eye-catching sneakers that stand out in the market. - **Chunky Sneaker Aesthetic:** Continued popularity of chunky sneaker designs, with opportunities to experiment with unique materials and detailing. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the trend towards streetwear collaborations to create buzz and drive sales. - **Footwear:** Footwear companies can explore new ways to incorporate colorful contrast detailing and chunky aesthetics into their sneaker offerings. - **Marketing and Advertising:** Marketing agencies can assist brands in finding the right collaborators and creating effective strategies to promote limited edition streetwear sneakers. ## Related on Trend Hunter - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Dual-Tonal Plush Functional Sneakers](https://www.trendhunter.com/trends/more-uptempo-low.md) - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Collaborative Chunky Stealthy Sneakers](https://www.trendhunter.com/trends/honey-blacks.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md)