# Festive Water Enhancer Pods air up's Christmas Cheers Pack Makes Water Flavorful with Scent Alone By Laura McQuarrie | Published 2024-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-up-christmas-cheers References: [shop.air-up](https://shop.air-up.com/de/en/flavors/3-pod-variety-pack-christmas-cheers) & [shop.air-up](https://shop.air-up.com/de/en)  air up, the brand that makes the experience of drinking plain water more flavorful through scented pods, launched a festive set of pods to help keep people hydrated through the holiday season. Alongside Winter Apple, the pack includes new varieties like Christmas Tree and Candy Cane to enhance water with zero sugar, zero calories and 100% natural aroma. These scented pods get their aromatic essences only from natural ingredients, offering an alternative to [flavored water enhancers](https://www.trendhunter.com/trends/sweetleafs-water-drops) with undesirable ingredients. All of the festive pods can be found in the brand's 3 Pod Christmas Cheers Variety Pack, as well as the Reindeer Revolt Bundle, which includes an air up Green Sage Gen 2 Flair bottle. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 81% | Activity: 88% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Scent-based Flavor Enhancements:** Innovative scented pods alter the perception of water's taste solely through natural aromas. - **Seasonal Hydration Products:** Introducing festive-themed hydration packs provides a unique way to engage consumers during holidays. - **All-natural Water Enhancers:** Using only natural ingredients addresses growing consumer demand for healthier drink options without artificial additives. ### Sectors Adopting This - **Health & Wellness:** Products that enhance hydration while promoting natural and healthy living appeal to the health-conscious market. - **Beverage Industry:** The incorporation of innovative, zero-calorie water enhancers can disrupt traditional flavored beverage segments. - **Retail & E-commerce:** Limited-edition festive packs create opportunities for seasonal sales boosts in physical and online stores. ## Related on Trend Hunter - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md) - [Scent-Flavored Water Bottles](https://www.trendhunter.com/trends/click-water-bottle.md) - [Limited-Edition Flavored Waters](https://www.trendhunter.com/trends/winter-variety-pack.md) - [Hydration Booster Supplements](https://www.trendhunter.com/trends/air-up-supplements.md) - [Scent-Flavored Tumblers](https://www.trendhunter.com/trends/the-tumbler-by-air-up.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Festively Fragranced Holiday Hangers](https://www.trendhunter.com/trends/holiday-hangers.md) - [Hydrating Advent Calendars](https://www.trendhunter.com/trends/waterdrop-advent-calendar.md)