# Stark Rapper Collab Sneakers Travis Scott and Nike Launch the Air Trainer 1 and Air Max 1 By Amy Duong | Published 2022-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-trainer References: [highsnobiety](https://www.highsnobiety.com/p/travis-scott-nike-air-max-trainer-1-release/) Travis Scott works in collaboration with [Nike](https://www.trendhunter.com/trends/honey-blacks) once again and this time around, the two release two sneaker models for the season, consisting of the Air Trainer 1 silhouette and the [Air Max 1](https://www.trendhunter.com/trends/cave-stone-colorway) silhouette. It is offered in two colorway options and is set to launch officially on May 27th on the SNKRS app or online. The colorway includes a Baroque Brown option of a bright Saturn Gold iteration for the season. The Air Max 1 is designed with the backward Swoosh that has been seen before between the duo. The Air Trainer 1 is detailed in a Coriander and Grey Haze palette complete with branding details nodding to Cactus Jack and [zippers by the heel](https://www.trendhunter.com/trends/air-max-craze-1). Image Credit: ASVR ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 38% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Sneaker Design:** Opportunities for artists and designers to partner with footwear brands to create unique and limited edition sneakers for collectors and fans. - **Retro Silhouettes with Modern Accents:** Innovative ways to combine vintage designs with modern materials and elements to create fresh, fashion-forward styles. - **Virtual Sneaker Launches:** Disruptive opportunities for retailers to leverage technology and offer new products exclusively online, creating a sense of exclusivity and excitement for customers. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can partner with artists and influencers to create limited edition, exclusive styles that generate buzz and drive sales. - **Sporting Goods:** Innovative use of materials and design can create new and unique products that appeal to athletes and fashion-forward consumers alike. - **E-commerce:** Virtual launches provide an opportunity for e-commerce retailers to drive traffic and sales by offering exclusive and limited edition products. ## Related on Trend Hunter - [Rapper-Made Women's Sneakers](https://www.trendhunter.com/trends/low-og-canary.md) - [Collaborative Chunky Stealthy Sneakers](https://www.trendhunter.com/trends/honey-blacks.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Graffiti Artist-Made Rare Sneakers](https://www.trendhunter.com/trends/stash-1.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md) - [Rich Brown-Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/baroque-brown-colorway-1.md) - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md)