# Sneaker-Promoting Birthday Cakes Victor Cruz' Birthday Cake is Shaped Like the Air Trainer Cruz By Charlotte Joyce Kidd | Published 2015-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-trainer-cruz References: [caplex](http://ca.complex.com/sneakers/2015/11/victor-cruz-birthday-nike-air-trainer-cruz-cake) & [keremocakes](http://www.keremocakes.com/) On [New York Giants](https://www.trendhunter.com/trends/todd-snyder-nfl-collection) wide receiver Victor Cruz' birthday, he took the opportunity to mark another special occasion: the release of the [Nike](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box) 'Air Trainer Cruz.' The Air Trainer Cruz is set to be released in late November, just over a week after the [NFL](https://www.trendhunter.com/trends/liquid-death-x-garage-beer) star's 29th birthday on November 11th. Its distinguishing features include a diamond-textured leather rear and a wide strap across the upper laces. The Air Trainer Cruz cake was designed and created by Keremo Cakes, an upscale bakery located just north of New York City that specializes in sculptural custom cakes. It depicts an all-red version of the upcoming Nike sneaker, complete with every detail, from the black swoosh on the shoe's side to the metallic hardware around its collar. Although this may simply have been an ego-stroking move on the NFL player's part, it's creating some social media buzz, acting as effective promotion for the upcoming release of the Nike Air Trainer Cruz model. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Custom Sneaker Cakes:** Opportunity to capitalize on the trend of creating custom cakes that replicate popular sneaker models. - **Social Media Promotion:** Utilizing social media platforms to create buzz and generate effective promotion for product releases. - **Athlete-endorsed Product Launches:** Creating partnerships between athletes and brands to leverage their influence and generate excitement around new products. ### Industries Being Reshaped - **Bakery:** Upscale bakeries specializing in sculptural custom cakes have the opportunity to tap into the trend of creating custom sneaker replica cakes. - **Footwear:** Footwear companies can benefit from partnering with athletes to launch new products and build excitement through endorsements and social media promotion. - **Marketing and Advertising:** Marketing agencies and advertising firms can help brands leverage the power of social media in promoting product releases and generating buzz. ## Related on Trend Hunter - [Logo-Shaped Sportswear Pillows](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Dynamic Sporty Tonal Sneakers](https://www.trendhunter.com/trends/falcons-colorway.md) - [Celebratory Cheesy Snack Cakes](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Cow Print Lifestyle Sneakers](https://www.trendhunter.com/trends/nike-field-general.md)