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# Purple Street-Infused Lifestyle Shoes
Nike and NOCTA Deliver a Purple Iteration of the Air Terra

By Amy Duong | Published 2022-05-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/air-terra-1
References: [hypebeast](https://hypebeast.com/2022/5/nocta-nike-hot-step-air-terra-purple-on-foot-look-dh4692-500-release-info)

[NOCTA](https://www.trendhunter.com/trends/hot-step-2) and [Nike](https://www.trendhunter.com/trends/fierce-purple) work in collaboration and recently unveil that the duo is launching a purple color palette of the signature Air Terra sneaker model in time for the warmer seasons. It is set to boast a minimal design language as per usual and has a seamless design that features a light lilac hue throughout.

The upper is entirely made from leather materials with a mesh tongue at the front and the same tonal laces. A darker purple is applied for a touch of contrast and can be seen by the rubber sole unit foundation, which adds a touch of traction as well. It is complete with NOCTA branding on the tongue and a [G-Tek](https://www.trendhunter.com/trends/hot-step-2-sneaker) motif by the heel.

Image Credit: Yankeekicks

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 16% | Activity: 2% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Streetwear-inspired Sneaker Collaborations:** The collaboration between NOCTA and Nike for the Air Terra sneaker highlights the trend of fashion and athletic brands joining forces to create bold and stylish footwear options.
- **Minimalist Design Language:** The Air Terra sneaker's minimal design language reflects the trend of simple and versatile styles that can easily integrate into any wardrobe.
- **Monochromatic Color Palettes:** The all-purple colorway of the Air Terra sneaker showcases a trend in fashion and footwear towards monochromatic looks that offer a bold and unique visual statement.

### Industries Being Reshaped

- **Athletic Footwear:** The collaboration between NOCTA and Nike highlights opportunities for athletic footwear brands to partner with fashion brands and incorporate streetwear-inspired designs into their collections.
- **Fashion:** The Air Terra sneaker demonstrates how fashion brands can collaborate with athletic brands to create stylish and unique footwear options that appeal to a wider range of consumers.
- **Design and Manufacturing:** The minimal and seamless design of the Air Terra sneaker suggests an opportunity for design and manufacturing companies to focus on creating high-quality and aesthetically pleasing footwear options that prioritize comfort and versatility.

## Related on Trend Hunter

- [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md)
- [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md)
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- [Revived Mixed-Material Lifestyle Sneakers](https://www.trendhunter.com/trends/air-terra-humara.md)
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