# Reissued Stealthy Sneakers Nike Released the Air Superfly Sneaker with Dover Street Market By Amy Duong | Published 2025-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-superfly References: [nike](http://nike.com/men)  [Nike](https://www.trendhunter.com/trends/vomero-5-1) works in collaboration with [Dover Street Market](https://www.trendhunter.com/trends/zoom-vomero-5-sneaker) once again and this time, the two release the archival [Air Superfly](https://www.trendhunter.com/trends/air-superfly-moc) sneaker model. It comes in three colorway options: the Hyper Black hue, Summit White, and Smoke Grey. All three options are dropping globally on July 10th, online and in-store locations at Dover Street Market. The silhouette has a low profile and sleek shape, making the model the perfect canvas for the partnership. It has been reimagined through a minimal perspective. Some notable elements include the all-over perforations that puncture the leather upper. Other details include the suede accents, which nod to the retailer's sartorial influence with accents including a Hut logo and Swoosh motif by Rei Kawakubo on the tongue. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 26% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Sneaker Revivals:** Reviving archival sneaker models through collaborations presents opportunities to blend iconic designs with contemporary aesthetics, appealing to nostalgia-driven consumers. - **Minimalist Design Aesthetic:** The trend towards minimalist design in footwear, as seen with the Air Superfly's clean lines and subtle detailing, taps into consumer desires for versatile and timeless fashion pieces. - **Global Sneaker Drops:** Coordinated global releases, such as the simultaneous drop of the Air Superfly in multiple regions, leverage digital platforms to maximize reach and build international brand loyalty. ### Industries Being Reshaped - **Footwear and Apparel:** Innovations in sneaker design and retail collaborations are reshaping the footwear industry to create exclusive, limited-edition items that merge fashion and functionality. - **Retail and E-commerce:** This industry is embracing online and in-store hybrid models for global product launches, enhancing accessibility and customer engagement worldwide. - **Fashion and Design:** Incorporating unique branding elements and cutting-edge collaborations highlights the industry's shift towards designer-influenced mainstream fashion. ## Related on Trend Hunter - [Stealthy All-Black Technical Shoes](https://www.trendhunter.com/trends/zoom-vomero-5-sneaker.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Minimal Retail Collaborative Sneakers](https://www.trendhunter.com/trends/muted-sambas.md) - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Slip-On Metallic Shoes](https://www.trendhunter.com/trends/air-superfly-moc.md) - [Collaborative Multi-Material Sneakers](https://www.trendhunter.com/trends/ld1000-sneaker.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Archive Graphic Tees](https://www.trendhunter.com/trends/dover-street-market-x-nike.md)