# Minimalistic Indoor Air Purifiers The Braun Air Solution Cleans the Air without Drawing Attention By Michael Hemsworth | Published 2017-01-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/air-solution References: [yankodesign](http://www.yankodesign.com/2017/01/18/a-different-direction-for-braun/) & [yankodesign](http://www.yankodesign.com/tag/pdf-haus/) Worldwide demand for air purifiers is on the increase, so the [Braun](https://www.trendhunter.com/trends/braun-audio-le-series) Air Solution is a new design from [PDF Haus](https://www.trendhunter.com/trends/muuto-coffee-maker) that identifies how the design of the appliances can be augmented to be more minimal. It could be argued that one of the reasons why air purifiers aren't experiencing widespread adopt is because they look like air purifiers, which doesn't necessarily meet the style needs of different consumers. The Braun Air Solution indoor air purifier looks like a slim speaker system yet will help to clean the air in an interior space with ease. The unit features hidden details that work to help keep the unit looking discreet and subtle within the home for a more demure approach to appliance design. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sleek Air Purifiers:** Opportunity to design air purifiers that have a minimalistic, sleek appearance to appeal to style-conscious consumers. - **Discreet Appliance Design:** Potential for designing appliances with hidden details for a more subtle and minimalistic aesthetic that blends seamlessly with home decor. - **Style-oriented Consumer Products:** Rise in demand for consumer products that prioritize both functionality and aesthetics to suit the style needs of different consumers. ### Who This Affects Most - **Home Appliances:** Innovative air purifier designs can disrupt the home appliance industry by appealing to consumers seeking stylish and discreet solutions. - **Interior Design:** Opportunity to collaborate with interior designers and offer air purifiers that match various interior styles and enhance the overall aesthetic of a space. - **Wellness Products:** Integration of minimalistic air purifiers into the wellness industry can offer stylish and effective solutions for creating a healthy indoor environment. ## Related on Trend Hunter - [Artistic Minimalism Air Purifiers](https://www.trendhunter.com/trends/aeroview-air-purifier.md) - [Sustainable Sleek Air Purifiers](https://www.trendhunter.com/trends/iqair-atem.md) - [Design-Forward Air Purifiers](https://www.trendhunter.com/trends/windmill.md) - [Style-Conscious Air Purifiers](https://www.trendhunter.com/trends/windmill-air-purifier.md) - [Tactile Interaction Air Purifiers](https://www.trendhunter.com/trends/blur-air-purifier.md) - [Ambient Illumination Air Purifiers](https://www.trendhunter.com/trends/air-purifier-concept.md) - [Plant-Shaped Air Purifiers](https://www.trendhunter.com/trends/artsy-air-purifiers.md) - [Light-Integrated Air Purifiers](https://www.trendhunter.com/trends/airglow.md) - [Minimalist Purifying Planters](https://www.trendhunter.com/trends/blow.md)