# Limited Tonal Sneaker Series A Ma Maniére and Jordan Brand Release the Air Ship Series By Amy Duong | Published 2022-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-ship References: [hypebeast](https://hypebeast.com/2022/8/a-ma-maniere-nike-air-ship-release-date) A Ma Maniére works together with [Nike](https://www.trendhunter.com/trends/diffused-blue) on the new Air Ship series on top of the previous [Air Jordan 12](https://www.trendhunter.com/trends/phantom-colorway-1) and [Air Jordan 4](https://www.trendhunter.com/trends/sail-and-metallic-gold) collaborative models. This latest capsule is made up of limited-to-2300 pairs of colorways and unlike the previous launches, this sneaker sticks to the original materials used to create the sneakers. This includes a full grain leather material throughout the upper in a white color palette. It is then detailed with accents of Game Royal for a contrasting touch that can be seen in the form of the Swooshes and at the collars of the shoe. Additionally, there is a custom Nike Air branding at the tongues and heels of the shoe along with the A Ma Maniére emblem on the exterior side. Image Credit: A Ma Maniére ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 100% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Sneaker Releases:** The successful release of limited edition sneakers by popular brands provides an opportunity for more collaborations and strategic partnerships. - **Original Material Retro Designs:** The use of original materials in retro designs presents an opportunity for innovative product offerings and nostalgic marketing initiatives. - **Customized Branding Collaborations:** Collaborations between brands that feature customized branding on products provide an opportunity for unique and personalized merchandise for consumers. ### Industries Being Reshaped - **Footwear Manufacturing:** The footwear manufacturing industry can benefit from collaborations with fashion designers to produce limited edition products using original materials. - **Sportswear Retail:** Sportswear retail businesses can leverage their partnerships with popular footwear brands to release exclusive, limited edition products to attract customers and increase sales. - **Marketing and Advertising:** The marketing and advertising industry can utilize the nostalgia and exclusivity of limited edition sneaker releases to create unique and compelling campaigns for fashion and sportswear brands. ## Related on Trend Hunter - [Sporty Greyscale Textural Sneakers](https://www.trendhunter.com/trends/air-jordan-3-sneaker.md) - [Muted Blue Hi-Cut Sneakers](https://www.trendhunter.com/trends/diffused-blue.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Stealthy Neutral Sneaker Palettes](https://www.trendhunter.com/trends/hand-wash-cold.md) - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Chunky Metallic-Tinged Sneakers](https://www.trendhunter.com/trends/sail-and-metallic-gold.md)