# Scientific Air Purifiers The Potok 300 Ensures Air Purity by Deactivating Airborne Organisms By Michael Hemsworth | Published 2016-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-purity References: [yankodesign](http://www.yankodesign.com/2015/06/24/surety-of-purity/) & [bluelarix](http://www.bluelarix.com/) Being that we spend more time indoors than ever before, more people are looking to help increase the [air purity in their homes](https://www.trendhunter.com/trends/comfortpure), which the Potok 300 air purifier makes possible in a different way. The Potok 300 works by targeting airborne living organisms; when they are captured by the unit, it quickly goes to work rendering them inactive. This type of [air bio-inactivation purification](https://www.trendhunter.com/trends/airmega-350-and-450) helps to ensure that anything harmful that might be in the air is rendered harmless in a matter of seconds. The Potok 300 is the design work of Bluelarix and is capable of ensuring air purity in [public and private spaces](https://www.trendhunter.com/trends/mito-air-purifier). This would make it suitable for use in hospitals, schools or even in homes where consumers are looking to attain the optimal level of air quality. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 58% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Increased Indoor Air Purity:** The Potok 300 air purifier offers a unique method of air bio-inactivation purification, addressing the growing demand for improved indoor air quality. - **Bio-inactivation Technology:** The use of bio-inactivation technology in air purifiers, exemplified by the Potok 300, presents an opportunity for companies to disrupt the traditional air purification industry. - **Versatile Air Purification Solutions:** The Potok 300's ability to provide air purity in various settings, from hospitals to homes, highlights the trend of versatile air purification solutions. ### Who This Affects Most - **Home Improvement:** The increasing focus on indoor air quality creates a space for innovative air purifiers like the Potok 300 within the home improvement industry. - **Healthcare:** The bio-inactivation technology employed by the Potok 300 opens up possibilities for disruptive innovation within the healthcare industry, particularly in areas such as hospital air purification systems. - **Education:** With the need for cleaner indoor air in schools, the Potok 300 showcases an opportunity for advancements in air purification technology within the education industry. ## Related on Trend Hunter - [Subtle Air-Sterilizing Purifiers](https://www.trendhunter.com/trends/pixelro-dr-airpick.md) - [Germ-Killing Air Purifiers](https://www.trendhunter.com/trends/dh-lifelabs-sciaire.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [High-Efficiency Air Purifiers](https://www.trendhunter.com/trends/highefficiency-air-purifiers.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md) - [Virus Protection Air Purifiers](https://www.trendhunter.com/trends/sensibo-pure-air-purifier.md) - [Five-Stage Air Purifiers](https://www.trendhunter.com/trends/oxion-ox800b.md) - [Medical-Grade Air Purifiers](https://www.trendhunter.com/trends/quair-plasma-go.md) - [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/neo-px-air-purifier.md)