# Funny Fantastical Adverts Air New Zealand Unveils a Bizarre Campaign Featuring David Hasselhoff By Susan Keefe | Published 2011-10-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/air-new-zealand1 References: [holykaw.alltop](http://holykaw.alltop.com/the-david-hasselhoff-fantasy-of-an-inseparabl) & [facebook](http://www.facebook.com/AirNewZealand) Air New Zealand recently released a different ad to promote their Skycoach seat promotion. One can only wonder where the idea for this piece of advertising came from, but the result is strange and hilarious. The commercial features the mascots of the company, the inseparable sheep twins, which are an oddity in themselves, but the advert takes an even stranger turn when it cuts to a dream sequence featuring former Baywatch stud David Hasselhoff. In one of the strangest 30-second spots I have ever seen, the Hoff and a grown man in a sheep costume are riding a pair of toy horses in the sky. The best part is they are both in full Baywatch garb, riding along to an air-guitar-worthy tune. God knows what was being passed around the Air New Zealand offices when they dreamed up this marketing tactic, but it certainly caught my attention. It's hard to resist a good David Hasselhoff cameo, and the inseparable sheep twins certainly grow on viewers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Bizarre Advertising:** Disruptive innovation opportunity: Developing unconventional and attention-grabbing ad campaigns to stand out in a crowded advertising landscape. - **Celebrity Cameos:** Disruptive innovation opportunity: Leveraging the popularity of well-known personalities to capture audience attention and create memorable brand experiences. - **Dream Sequence Storytelling:** Disruptive innovation opportunity: Incorporating imaginative and surreal elements into advertisements to engage viewers' emotions and increase brand recall. ### Industries Being Reshaped - **Marketing and Advertising:** Disruptive innovation opportunity: Exploring unconventional advertising strategies and creative approaches to capture consumers' attention. - **Entertainment:** Disruptive innovation opportunity: Collaborating with celebrities and incorporating storytelling techniques to create unique and shareable content. - **Travel and Tourism:** Disruptive innovation opportunity: Developing out-of-the-box marketing campaigns that differentiate travel brands and attract attention from potential customers. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [AI-Enhanced Y2K Ads](https://www.trendhunter.com/trends/starwash-by-carls-jr.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md)