# Hobbit-Themed Security Films The Air New Zealand Safety Video is the Video to Rule Them All By Cody Turner | Published 2012-11-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/air-new-zealand-safety-video References: [adrants](http://www.adrants.com/2012/10/air-new-zealand-debuts-hobitthemed.php) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=cBlRbrB_Gnc) The Air New Zealand safety video was just released and is set to the theme of the new Hobbit movie. This rather entertaining video goes through the entire safety regime that most hear when boarding an aircraft, but Air New Zealand has put a Lord of the Rings touch to it. The seats of the plane are filled with various characters from the movie franchise. There are hobbits, dwarves, elves, wizards and trolls that act as passengers awaiting departure. There is even a cameo made by Sir Peter Jackson himself where he is seen putting on the "one ring to rule them all" and disappearing. As far as instructional safety videos go, this is by far the best thing I've seen and I hope other companies take notice. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 42% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Themed Safety Videos:** Companies can capitalize on the success of themed safety videos to engage passengers and make safety procedures more memorable. - **Branded Collaborations:** Collaborating with popular movies or franchises can create unique brand experiences and generate social media buzz. - **Entertainment-based Instruction:** Using entertainment elements in instructional videos can create a more engaging and enjoyable learning experience for passengers. ### Who This Affects Most - **Airlines:** Airlines can explore the opportunities of creating themed safety videos to enhance their brand image and improve passenger experience. - **Film and Entertainment:** Film studios and entertainment companies can collaborate with brands to create themed promotional content and reach new audiences. - **Marketing and Advertising:** Marketing and advertising agencies can develop creative strategies to incorporate pop culture references into client campaigns and increase brand exposure. ## Related on Trend Hunter - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [In-Flight Taste Tests](https://www.trendhunter.com/trends/great-kiwi-snack-off.md) - [Filmic Virtual Fitness Challenges](https://www.trendhunter.com/trends/virtual-fitness-challenge.md) - [Kid-Focused Airline Gifts](https://www.trendhunter.com/trends/little-vip.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md)