# Abseiling Pilots Air New Zealand Staff Paints Billboard By Marissa Brassfield | Published 2008-10-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/air-new-zealand-pilot-billboard References: [brandrepublic](http://www.brandrepublic.com/News/851623/Pilot-abseils-down-billboard-Air-New-Zealand-campaign/) Air New Zealand has utilized a novel advertising approach: Involve your staff in the action. They haven't just placed their best-looking flight attendants in front of a camera--in this video, you'll see Captain Peter Clulow, a pilot who has flown Air New Zealand planes for 35 years, abseiling down a 65-foot high billboard after painting it for a new ad campaign. Air New Zealand is accustomed to their [ad campaigns turning heads](https://www.trendhunter.com/trends/spirit-airlines-more-fly); their September [Cranial Billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) campaign involved henna tattoos inked on the backs of cleanly-shaven domes. Credits: Agency – Albion Creative director – Nick Darken Art director – English Tim Writer – Spanish Bob Account director – Keith Martin Planner – Glyn Britton Producer – Eve Price Photographer – Brian Finke Typographer – English Tim Retouching – James Lucas, TAG Online design – Tom Pounder ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Employee-centric Advertising:** Creating engaging ad campaigns that involve company employees can grab attention and resonate with consumers. - **Unconventional Marketing Techniques:** Using unique and unexpected approaches like abseiling pilots can generate buzz and make a brand stand out. - **Integration of Traditional and Digital Advertising:** Combining traditional billboard advertising with online videos and social media can enhance brand visibility and reach a wider audience. ### Who This Affects Most - **Airlines:** Airlines can leverage creative advertising campaigns to differentiate themselves in a competitive market and increase brand recognition. - **Advertising and Marketing:** Companies in the advertising and marketing industry can explore inventive strategies to help their clients capture consumer attention and drive brand awareness. - **Outdoor Advertising:** The outdoor advertising industry can benefit from innovative techniques like abseiling pilots to create memorable and impactful campaigns for their clients. ## Related on Trend Hunter - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md)