# Snuggle-Friendly Airline Seats Air New Zealand 'Cuddle Class' in the Boeing 777-300 is for Couples By Marissa Brassfield | Published 2010-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-new-zealand-cuddle-class References: [gizmodo](http://gizmodo.com/5665402/airlines-are-beginning-to-encourage-cuddling-during-long-flights) & [aolnews](http://www.aolnews.com/weird-news/article/mile-high-fun-airline-to-introduce-cuddle-class-seating/19674145) The Air New Zealand 'Cuddle Class' seats in the Boeing 777-300 are essentially a row of seats for couples that folds into a bed. The Skycouch, as it's officially called, will be big enough for a couple and a young child; a row of Skycouch seats will cost 2.5 times the price of a regular economy seat. Although you might think that the Air New Zealand 'Cuddle Class' will tempt more travelers to join the Mile-High Club, think again: Air New Zealand CEO Rob Fyfe says, "Just keep your clothes on, thanks." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Travel:** Opportunity for airlines to create customized experiences like the Air New Zealand Skycouch for individuals or groups. - **Family Accommodations:** Opportunity to create more comfortable family seating arrangements or private pods on short-haul flights. - **Luxury Upgrades:** Opportunity to provide luxury upgrade options for economy-class travelers looking for more comfort during long-haul flights. ### Sectors Adopting This - **Airlines:** Airlines can innovate by designing and monetizing similar concepts like the Air New Zealand Skycouch. - **Travel Accommodations:** Companies in the travel accommodations industry can create family-friendly and luxury lodging options to align with similar airline offerings. - **Airplane Seat Manufacturers:** Manufacturers can design customized seating systems that include semi-private and family-friendly seating arrangements. ## Related on Trend Hunter - [Spacious Airline Seating Selections](https://www.trendhunter.com/trends/neighbor-free.md) - [Double Bed Airline Upgrades](https://www.trendhunter.com/trends/japan-airlines-2.md) - [Hotel-Grade In-Flight Mattresses](https://www.trendhunter.com/trends/air-france-and-sofitel.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md) - [Entirely Business Class Aircrafts](https://www.trendhunter.com/trends/aisle-class.md) - [Elevated Airline Seating Updates](https://www.trendhunter.com/trends/delta-cabin-interiors.md) - [3D-Knit Airplane Seat Designs](https://www.trendhunter.com/trends/aircraft-seat-concept.md) - [Elevated Aircraft Interiors](https://www.trendhunter.com/trends/elevated-aircraft-interior.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md)