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# Plane Beds in Coach
Air New Zealand Coach Section is Actually Quite Glamorous

By Robyn Currie | Published 2010-01-27 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/air-new-zealand-coach
References: [engadget](http://www.engadget.com/2010/01/26/air-new-zealand-revolutionizes-coach-cabins-power-usb-ipod/)

The [Air New Zealand](https://www.trendhunter.com/trends/air-new-zealand-1) Coach Section comes complete with seats that pull out into comfortable beds made for two, as well as a plethora of USB ports and neat things that will make the journey more bearable. In addition, the third seat will be available for purchase at 50% of the price, so you and your beloved can sleep without a creepy random stranger.

Maybe I will go to New Zealand after all, I mean it was always the daunting [long haul flight](https://www.trendhunter.com/trends/seat-sale) that deterred me, so now that Air New Zealand [coach class has gone high end](https://www.trendhunter.com/trends/delta-cabin-interiors), I might just have to take a ride.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 74% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What's Driving This Trend

- **Luxury Airline Travel:** The trend of providing luxurious amenities and features in coach class, such as fully reclining beds and USB ports, creates an opportunity for airlines to attract more discerning travelers.
- **Comfortable Sleeping Options:** The trend of offering comfortable beds for passengers in coach class opens up opportunities for airlines to provide a better sleeping experience and differentiate themselves from competitors.
- **Discounted Companion Seats:** The trend of offering discounted companion seats in coach class presents an opportunity for airlines to target couples and offer a more affordable and comfortable travel experience.

### Who This Affects Most

- **Airlines:** Airlines can capitalize on the trend of luxury airline travel by investing in advanced amenities and features in coach class cabins.
- **Aircraft Manufacturing:** The trend of providing comfortable sleeping options in coach class creates an opportunity for aircraft manufacturers to design innovative seating solutions that maximize passenger comfort and space.
- **Travel Booking Platforms:** Travel booking platforms can leverage the trend of discounted companion seats by partnering with airlines to offer exclusive deals and packages for couples and travelers looking for a more comfortable travel experience.

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