# Body Painted Pilots Air New Zealand Has 'Nothing to Hide' in New Ad Campaign By Elsa Blaine | Published 2009-05-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/air-new-zealand-body-paint References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/air-new-zealand-nothing-to-hide-553222/) Air New Zealand has ‘Nothing to Hide’ in their new [cheeky new ad campaign](https://www.trendhunter.com/trends/seat-blocker), which features staff members in little more than [body paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). [Airline attendants](https://www.trendhunter.com/trends/spirit-airlines-more-fly), baggage handlers and even the pilots are seen in this cute video with their painted-on uniforms. The employee’s uniforms do look remarkably realistic, but as you can see by the travelers’ grinning reactions, there are details that cannot be hidden underneath a mere coat of paint. The song playing in the background is called Under My Skin by Gin Wigmores. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Body Paint Advertising:** Using body painting in advertising campaigns allows for unique and attention-grabbing visuals. - **Innovative Employee Campaigns:** Employee-led campaigns that showcase the human side of a company can create buzz and build brand loyalty. - **Transparent Brand Messaging:** Air New Zealand's 'Nothing to Hide' campaign exemplifies the trend toward brands being open and honest with customers. ### Where This Applies - **Airline:** Airlines can use creative advertising campaigns that showcase their employees to differentiate themselves in a crowded market. - **Advertising:** Body painting can be utilized by advertising agencies to create unique and visually appealing campaigns for their clients. - **Travel and Tourism:** Travel and tourism companies can benefit from transparent and honest brand messaging that builds trust with customers. ## Related on Trend Hunter - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Airline Policy Revisions](https://www.trendhunter.com/trends/spirit-airlines-bans.md) - [Airline Employee Nursing Kits](https://www.trendhunter.com/trends/nursing-cover.md)